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New Balance
The well-known brand New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.

At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.

New Balance Helps the Running Boom in the USA

It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.

Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.

After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.

In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene. 

Fun fact about New Balance sneakers

Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.

The most popular New Balance models

When it comes to classic running shoes, there is no way around the popular New Balance 990. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various iterations such as the 990v2, 990v3, 990v4 and more.
 
Of course, the list of most popular NB sneakers cannot be without the coveted New Balance 550. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.
 
In the wide range of New Balance shoes, the New Balance 997 also stands out. Its sleek design is often combined with high-quality materials to provide the wearer with the ultimate all-day sneaker. It offers a mix of retro style and modern technology.
 
Another iconic running shoe is the New Balance 1300, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design. 
 
If you talk about New Balance, you will also come across the "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.
 
From April 2020, fans will also find the New Balance 327 on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.
 
One of New Balance's most popular sneakers is the New Balance 990v5. The latest iteration of the 990 range has attracted a lot of attention with its combination of comfort and style.
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New Balance Anb x 327 KHAKI

 
€97

 

New Balance Wmns 999 'Red'

 
€32

 

New Balance Malbon Golf x 997G 'Grey' DropX Exclusive

 
€296

 

New Balance 550 Little Kid 'White Pink Haze'

 
€83

 

New Balance MSXRCTAA

 

 

New Balance 574 S

 

 

New Balance 998 Teal Navy

 
€1,896

 

New Balance 574 Retro Surf Navy

 
€93

 

New Balance 998 Explore By Sea

 
€397

 

New Balance 998 Connoisseur Rockabilly

 
€424

 

New Balance Wmns 680v7 Wide 'White Vibrant Violet'

 

 

New Balance 997 Sport Trainers

 
€71

 

New Balance MRT580

 

 

New Balance 992 Todd Snyder Duck Camo

 
€282

 

New Balance Fresh Foam 1080v11 - White with Helium

 
€207

 

New Balance Shando - Black with Gold

 

 

New Balance audazo V5+ Pro IN - White met Helium en Pink Glo

 

 

New Balance 202 Pride - Black with Yellow

 
€74

 

New Balance 2002R 'Light Dark Grey'

 
€117

 

New Balance Wmns Fresh Foam X More v4 'NYC Marathon'

 

 

New Balance Wmns FuelCell Rebel v3 'Blue Magenta Pop'

 
€111

 

New Balance M990 Marathon Running

 
€283

 

New Balance 990v3 Little Kid 'Grey'

 
€86

 

New Balance 880 BLACK

 
€177

 

New Balance Fresh Foam 1080v11 Deep Ocean Grey

 

 

New Balance FreezeLX v4 Low 'Tan Energy Red'

 

 

New Balance Two WXY V3 'White Silver'

 
€122

 

New Balance Tekela v4 Magique FG

 

 

New Balance 574 Sport

 

 

New Balance M990bb4

 
€421

 

New Balance Wmns Fresh Foam 1080v11 'Astral Glow'

 

 

New Balance Wmns Fresh Foam Roav 'Munsell White Pigment'

 

 

New Balance Darius Bazley x 992 Made in USA 'Gap Year'

 

 

New Balance Wmns Fresh Foam Roav 'Tee Shirt - Whisper Grey'

 

 

New Balance Fresh Foam X LAV v2 2E Wide 'White Laser Blue'

 

 

New Balance Wmns Fresh Foam 680v7 Wide 'Arctic Fox Outerspace'

 

 

New Balance 327 Kids Wide 'Natural Indigo Green'

 

 

New Balance Wmns 1540v3 2E Wide 'Gunmetal Dragonfly'

 

 

New Balance Fuel Cell 4040 v6 'Metal Camo - Black White'

 

 

New Balance Fuel Cell 4040 v6 2E Wide 'Metal Camo - Team Navy White'

 

 

New Balance Fuel Cell 4040 v6 2E Wide 'Metal Camo - Black White'

 

 

New Balance Fuel Cell 4040 v6 'Metal Camo - Black Orange'

 

 

New Balance Fuel Cell 4040 v6 'Metal Camo - Grey'

 

 

New Balance Fuel Cell 4040 v6 'Metal Camo - Team Red White'

 

 

New Balance FuelCell 4040 v6 'Molded Fresh Pearls - Grey'

 

 

New Balance 806v1 2E Wide 'Black Silver Metallic'

 
€170

 

New Balance FuelCell 4040 v6 Metal 'White Team Forest Green'

 
€142

 

New Balance 608v5 2E Wide 'White Team Royal'