Yeezys are turning up the heat this cold season, and Kanye is not afraid to go all out. With this new line, he finally switches from his familiar earth-tone colours and renders his Yeezys the brightest they have ever been. We have already seen the "Yeezreel” and “Yeichel" models, and we can't wait any longer for the "Yeshaya" one to arrive, because this one is coming out in a vivid purple colourway!

The name “Yeshaya” is Hebrew in origin and means "God is Salvation", which perfectly sums up Kanye West's latest album Jesus is King--soon to be released this Friday. This latest model is wrapped in different colours. Most of the upper comes with the vibrant purple hue while the rest of the shoe is adorned in black and yellow accents. To match the purple colourway, the shoe has laces in the same shade as well as a transparent purple outsole that is meant to give further support to the midsole with Boost technology.

We can all expect them to drop on adidas.com, and at selected retailers for 220 USD. Right now, we don't have any further details yet about the exact release date, and whether they will be releasing a reflective model. What we do know is that we will definitely be the first to let you know once you have our Grailify app installed. Get it now and stay up to date with the latest news.

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