Diadora Sneaker Releases

In the 70s, the Diadora brand was the epitome of running, soccer and tennis shoes. Famous professional athletes like Boris Becker wore Diadora shoes while playing sports. Diadora was also in high demand in the soccer equipment market, especially in the USA. But after such a high, unfortunately, often follows a low and the company was in 2010 on the verge of bankruptcy. Through a takeover of the company, however, came a breath of fresh air to Diadora and today, new successes are celebrated again. Diadora convinces us nowadays with very high quality and modern designs. Especially in the sneaker scene Diadora has become very well known and has established itself as a lifestyle brand. Diadora is now not only available in sports stores, but also in luxury boutiques. Collaborations like the one with Solebox in Berlin or Patta from Amsterdam reflect the new zeitgeist and make our sneaker hearts beat faster!

Diadora is focusing heavily on collabo's with other brands these days. The Heritage line is part of the successful concept of Diadora: High-quality workmanship, fine materials, a combination of old models and new elements, all this stands out at Diadora and is also the reason why the brand still plays an important role among sneakerheads today. Hardly any manufacturer focuses so much on the selection of good materials and even better workmanship. - Limited models are even still made by hand in Italy! What else can you wish for as a sneaker fan?

In 2023, AFEW and Diadora have impressively united tennis and fashion with the B.560 "Dino Russo" collaboration to honour the unforgettable legacy of Italian tennis player Dino Russo. Russo, known as "the best player who never turned pro", inspired this vintage-inspired model that captures his extraordinary passion for the sport. The sneaker combines premium pigskin and grained leather in a two-tone design, complemented by faded red accents and contrasting cracked leather symbols. Russo's signature adorns the design, which is rounded off by shared tongue labels and EVA midsoles and is intended for both the court and the street. The limited edition was released on 22 July 2023.