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New Balance Sneaker Releases

New Balance
The well-known brand New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.

At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.

New Balance Helps the Running Boom in the USA

It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.

Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.

After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.

In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene. 

Fun fact about New Balance sneakers

Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.

The most popular New Balance models

When it comes to classic running shoes, there is no way around the popular New Balance 990. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various iterations such as the 990v2, 990v3, 990v4 and more.
 
Of course, the list of most popular NB sneakers cannot be without the coveted New Balance 550. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.
 
Another iconic running shoe is the New Balance 1906R, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design. 
 
If you talk about New Balance, you will also come across the "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.
 
From April 2020, fans will also find the New Balance 327 on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.
 
One of New Balance's most popular sneakers is the New Balance 990v5. The latest iteration of the 990 range has attracted a lot of attention with its combination of comfort and style.
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New Balance 1906A "Silver Gold Metallic"

 
€189

2024-07-24

New Balance T500 "Sea Salt"

 
€130

2024-07-17

Action Bronson x New Balance 1906R "Medusa Azul"

 
€222

2024-07-12

Action Bronson x New Balance 1906R "Rosewater"

 
€225

2024-07-12

New Balance T500 "Nori"

 
€130

2024-07-10

New Balance 1000 "Reflective Grey"

 
€189

2024-07-10

New Balance 1000 "Reflective Black"

 
€189

2024-07-10

New Balance 990v6 "Black Plum"

 
€128

2024-06-27

Teddy Santis x New Balance 990v6 "Vintage Rose"

 
€127

2024-06-27

New Balance 1000 "Angora"

 
€111

2024-06-26

Aimé Leon Dore x New Balance 1000 "Sea Salt"

 
€239

2024-06-20

ISSEY MIYAKE x New Balance MT100V1 "Black"

 
€465

2024-06-14

ISSEY MIYAKE x New Balance MT100V1 "Sea Salt"

 
€353

2024-06-14

ISSEY MIYAKE x New Balance MT100V1 "Tornado"

 
€375

2024-06-14

Stone Island x New Balance 574 Legacy "Dark Green"

 
€204

2024-06-14

Stone Island x New Balance 574 Legacy "Light Green"

 
€186

2024-06-14

New Balance 991v2 "Off White"

 
€250

2024-06-13

New Balance 1500 "Off White"

 
€230

2024-06-13

New Balance 990v4 "Lime"

 
€239

2024-06-07

New Balance 480 High "Black/Gum"

 
€120

2024-06-03

New Balance 480 High "White/Grey"

 
€120

2024-06-03

New Balance 860v2 "Northern Lights Rose"

 
€127

2024-06-01

New Balance 860v2 "Northern Lights Blue"

 
€127

2024-06-01

New Balance 860v2 "Northern Lights Green"

 
€127

2024-06-01

Teddy Santis x New Balance 993 "Sea Salt"

 
€115

2024-05-30

KITH x New Balance 1906R "White"

 
€232

2024-05-28

KITH x New Balance 1906R "Black"

 
€199

2024-05-28

New Balance Coco CG1 "Slate Grey"

 
€170

2024-05-24

New Balance Audazo Pro In V6 "Concrete"

 
€105

2024-05-24

District Vision x New Balance FuelCell Supercomp Elite V4 "Black"

 
€645

2024-05-23

District Vision x New Balance FuelCell Supercomp Elite V4 "Aluminum Grey"

 
€495

2024-05-23

New Balance Fresh Foam X 1080v13 "Castlerock"

 
€190

2024-05-20

New Balance WRPD Runner "Grey Days"

 
€179

2024-05-17

New Balance 1906R "Grey Days"

 
€157

2024-05-17

New Balance 1500 Orange "Made in England"

 
€220

2024-05-09

New Balance 1500 Green Oasis "Made in England"

 
€230

2024-05-09

303 Boards x Jeremy Fish x New Balance Numeric 480 "Silly Pink Bunnies"

 
€110

2024-05-06

New Balance 993 "Purple"

 
€150

2024-05-02

New Balance 993 "Chive"

 
€240

2024-05-02

New Balance FuelCell Rebel v4 "Linen"

 
€160

2024-05-02

New Balance WRPD Runner "Licorice"

 
€167

2024-05-01

New Balance 1906R "Polka Dot Sea Salt"

 
€138

2024-05-01

New Balance 1906R "Polka Dot Black"

 
€170

2024-05-01

New Balance 1906R "Polka Dot Beige"

 
€159

2024-05-01

Jaden Smith x New Balance MSFTSrep 0.01 "Grey"

 
€130 €117

2024-04-26

Jaden Smith x New Balance MSFTSrep 0.01 "Panda"

 
€130

2024-04-26

New Balance Kawhi 4 "Transcend Reality"

 
€132

2024-04-25

New Balance 990v6 "True Camo"

 
€121

2024-04-25