New Balance Sneaker Releases
The well-known brand New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.
At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.
At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.
New Balance Helps the Running Boom in the USA
It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.
Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.
After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.
In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene.
Fun fact about New Balance sneakers
Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.
The most popular New Balance models
When it comes to classic running shoes, there is no way around the popular New Balance 990. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various iterations such as the 990v2, 990v3, 990v4 and more.
Of course, the list of most popular NB sneakers cannot be without the coveted New Balance 550. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.
Another iconic running shoe is the New Balance 1906R, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design.
If you talk about New Balance, you will also come across the "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.
From April 2020, fans will also find the New Balance 327 on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.
One of New Balance's most popular sneakers is the New Balance 990v5. The latest iteration of the 990 range has attracted a lot of attention with its combination of comfort and style.
New Balance 1000 "Magnet"
€358
New Balance 1000 "Dark Olive"
€170
Salehe Bembury x New Balance 530 "Prosperity Be The Prize"
€140
Chocolate Skateboards x New Balance Numeric 480 "Sea Salt"
€100
END. x New Balance 475 'Moonbeam'
€120
New Balance 990v6 Made in USA "Dark Ember"
€154
New Balance 740 "Ice Blue"
€100
Ice Studios x New Balance M10
€150
New Balance 740 "White Silver"
€120
Bricks & Wood x New Balance 1906U "Black Multi"
€161
Comme Des Garcons x New Balance 860v2 "Black"
€250
Comme Des Garcons x New Balance 860v2 "Grey"
€250
New Balance 990v4 Made in USA "Macadamia Nut"
€240
New Balance 475 "Everglade Green"
New Balance 475 "Ice Wine"
€129
New Balance 475 "Quarry Blue"
€129
New Balance 740v2 "Marsh Green"
€113
New Balance 1906A "Concrete Silver Metallic"
€160
New Balance 1906A "Concrete Black"
€159
New Balance 1000 "Mallard Green"
€165
New Balance 1000 "Real Pink"
€180
New Balance 1000 "Moonrock"
€140
Jack Harlow x New Balance 1906R "Pink"
€263
The Basement x New Balance 1906R "Silver Metallic"
€195
The Basement x New Balance 1906R "Black & Silver"
€218
Teddy Santis x New Balance 993 Made in USA "Olive Leaf Maize"
€194
Teddy Santis x New Balance 990v6 Made in USA "Rich Oak Cosmic Grape"
€120
New Balance 1000 "White Grey Cream"
€97
New Balance 993 Made in USA "Mushroom Midnight Violet"
CAYL x New Balance 1906R "Yellow"
€191
CAYL x New Balance 1906R "Blue"
€181
New Balance FuelCell 996v6 "Quarry Blue"
€135
New Balance FuelCell 996v6 "Terrarium"
€135
New Balance Coco CG2 "Quarry Blue"
€170
New Balance 990v6 "Reflection"
€123
New Balance 990v6 "Castlerock"
€224
New Balance 993 "Driftwood"
€201
New Balance Fresh Foam X Balos "Ambient Light"
€220
New Balance Fresh Foam X Balos "Infield Clay"
€220
Joe Freshgoods x New Balance 990v6 "Baltic Sea"
€195
New Balance 1906A "Silver Gold Metallic"
€177
New Balance T500 "Sea Salt"
Action Bronson x New Balance 1906R "Medusa Azul"
€181
Action Bronson x New Balance 1906R "Rosewater"
€217
New Balance T500 "Nori"
€98
New Balance 1000 "Reflective Grey"
€110
New Balance 1000 "Reflective Black"
€119
New Balance 990v6 "Black Plum"
€157