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New Balance Sneaker Releases

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New Balance
The well-known brand New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.

At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.

New Balance Helps the Running Boom in the USA

It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.

Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.

After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.

In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene. 

Fun fact about New Balance sneakers

Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.

The most popular New Balance models

When it comes to classic running shoes, there is no way around the popular New Balance 990. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various iterations such as the 990v2, 990v3, 990v4 and more.
 
Of course, the list of most popular NB sneakers cannot be without the coveted New Balance 550. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.
 
In the wide range of New Balance shoes, the New Balance 997 also stands out. Its sleek design is often combined with high-quality materials to provide the wearer with the ultimate all-day sneaker. It offers a mix of retro style and modern technology.
 
Another iconic running shoe is the New Balance 1300, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design. 
 
If you talk about New Balance, you will also come across the "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.
 
From April 2020, fans will also find the New Balance 327 on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.
 
One of New Balance's most popular sneakers is the New Balance 990v5. The latest iteration of the 990 range has attracted a lot of attention with its combination of comfort and style.
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New Balance 327 'All Day'

 
€130

2024-12-31

New Balance ML610 XG 'Beige & Green'

 
€130

2024-12-31

New Balance 2002R Mule 'Rain Cloud' - Protection Pack

 
€150

2024-12-31

New Balance 580 'Magnet' - Patent Pack

 
€130

2024-12-31

New Balance 580 'Olive & Pink' - Patent Pack

 
€130

2024-12-31

New Balance x MSFTSrep 0.01 suede

 
€129

2024-04-26

Jaden Smith x New Balance MSFTSrep 0.01 'Panda'

 
€110

2024-04-26

New Balance 993 'Purple'

 
€230

2024-04-25

New Balance 990v6 'True Camo'

 
€240

2024-04-25

New Balance 993 'Chive'

 
€230

2024-04-25

New Balance 1000 SL 'Silver Metallic'

 
€268

2024-04-24

Joe Freshgoods x New Balance 1000

 
€180

2024-04-19

Joe Freshgoods x New Balance 1000 'Pink Mink'

 
€180

2024-04-19

New Balance 991v2 "Cool Grey"

 
€249

2024-04-18

Auralee x New Balance WRPD Runner "Navy"

 
€180

2024-04-18

Auralee x New Balance WRPD Runner "Taupe"

 
€180

2024-04-18

New Balance 1500 '35th Anniversary' - Made in UK

 
€230

2024-04-04

New Balance WRPD Runner 'Ginger Lemon'

 
€180

2024-04-01

New Balance WRPD Runner 'Light Chrome Blue'

 
€180

2024-04-01

New Balance WRPD Runner 'Dusted Grape'

 
€180

2024-04-01

New Balance FuelCell Rebel v4 'Magnet Black'

 
€160

2024-04-01

New Balance RC42 Grey

 
€99

2024-04-01

New Balance RC42 Grey

 
€99

2024-04-01

New Balance RC42 '2LA White'

 
€100

2024-04-01

New Balance 530 'White'

 
€119

2024-04-01

New Balance FuelCell Rebel v4 'Linen'

 
€160

2024-04-01

New Balance RC42 'Black White'

 
€100

2024-04-01

New Balance 550 'White Slate Grey'

 
€140

2024-03-29

New Balance 550 'Green Gum'

 
€139

2024-03-29

New Balance 990v4 'Macadamia Nut'

 
€229

2024-03-28

New Balance 990v4 'Arctic Grey' - Made in USA

 
€239

2024-03-28

New Balance 2002R 'Orbit Pink'

 
€144

2024-03-27

New Balance 1906R

 
€160

2024-03-27

New Balance 991v2 'London Edition' - Made in UK

 
€250

2024-03-22

New Balance 9060 'Shadow'

 
€125

2024-03-14

New Balance 9060 'Granite'

 
€139

2024-03-14

New Balance 9060 'Green & Grey'

 
€271

2024-03-14

New Balance 9060 WMNS 'Neapolitan'

 
€223

2024-03-14

New Balance T500 "Light Arctic Grey"

 
€120

2024-03-14

New Balance 991v2 'Rosewood'

 
€241

2024-03-14

New Balance 991v2 'Light Blue'

 
€250

2024-03-14

New Balance INLINE

 
€120

2024-03-08

New Balance 1906R 'New Spruce'

 
€137

2024-03-01

New Balance 991v2 'Silver Blue' - Made in UK

 
€249

2024-03-01

New Balance 1906R 'Multi Blue'

 
€149

2024-03-01

New Balance FuelCell Rebel v4 'Bleached Lime'

 
€142

2024-03-01

New Balance FuelCell Rebel v4 'Spice Blue'

 
€154

2024-03-01

New Balance 1906R "Licorice"

 
€131

2024-03-01