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New Balance Sneaker Releases

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New Balance
The well-known brand New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.

At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.

New Balance Helps the Running Boom in the USA

It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.

Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.

After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.

In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene. 

Fun fact about New Balance sneakers

Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.

The most popular New Balance models

When it comes to classic running shoes, there is no way around the popular New Balance 990. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various iterations such as the 990v2, 990v3, 990v4 and more.
 
Of course, the list of most popular NB sneakers cannot be without the coveted New Balance 550. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.
 
In the wide range of New Balance shoes, the New Balance 997 also stands out. Its sleek design is often combined with high-quality materials to provide the wearer with the ultimate all-day sneaker. It offers a mix of retro style and modern technology.
 
Another iconic running shoe is the New Balance 1300, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design. 
 
If you talk about New Balance, you will also come across the "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.
 
From April 2020, fans will also find the New Balance 327 on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.
 
One of New Balance's most popular sneakers is the New Balance 990v5. The latest iteration of the 990 range has attracted a lot of attention with its combination of comfort and style.
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New Balance 2Wy

 
€130

2023-12-15

New Balance 991v2 'Dark Navy' - Made in UK

 
€211

2023-12-14

District Vision x New Balance Fresh Foam More Trail "Falcon"

 
€253

2023-12-11

District Vision x New Balance Fresh Foam More Trail "Jet Stream"

 
€249

2023-12-11

Patta x New Balance 991v2 "Pickled Beet"

 
€200

2023-12-08

Levis x New Balance 580 "Dark Grey"

 
€159

2023-12-07

Levis x New Balance 580 "Beige"

 
€141

2023-12-07

New Balance 991 'Pelican' - Made in UK

 
€160

2023-12-07

New Balance 991 'Black' - Made in UK

 
€145

2023-12-07

Patta x New Balance 991v2 'Sea Moss'

 
€243

2023-12-01

New Balance 1906D Protection Pack "Silver"

 
€97

2023-12-01

New Balance 1906D Protection Pack "Eclipse"

 
€153

2023-12-01

New Balance 9060

 
€142

2023-12-01

New Balance 9060 'Blacktop'

 
€127

2023-12-01

New Balance 990v4 'Mahogany' - Made in USA

 
€100

2023-11-30

New Balance 990v4 'Teal' - Made in USA

 
€92

2023-11-30

Tokyo Design Studios x New Balance 610S "Outerspace"

 
€220

2023-11-17

Tokyo Design Studios x New Balance 610S "Concrete"

 
€127

2023-11-17

KITH x New Balance 990v6 "Madison Square Garden"

 
€296

2023-11-16

The Apartment x New Balance 576 "Antique White"

 
€494

2023-11-10

The Apartment x New Balance 576 "Bitter Chocolate"

 
€220

2023-11-10

Aimé Leon Dore x New Balance 550 "Dawn Glow"

 
€119

2023-11-06

Aimé Leon Dore x New Balance 650 "Classic Pine

 
€213

2023-11-06

New Balance 9060 'Mushroom Brown'

 
€195

2023-11-06

New Balance 576 'Sky Captain' - Made in UK

 
€160

2023-11-02

New Balance 576 'Sky Captain' - Made in UK

 
€160

2023-11-02

size? x New Balance 1906R 'Grey Red Blue' - Diamond District Pack

 
€155

2023-11-02

size? x New Balance 1906R 'Green' - Diamond District Pack

 
€223

2023-11-02

New Balance 991v2 'Rock Ridge' - Made in UK

 
€145

2023-10-27

New Balance 990v6 'Burgundy' - Made in USA

 
€163

2023-10-26

New Balance 998 'Olive' - Made in USA

 
€145

2023-10-26

New Balance 990v4 'Olive' - Made in USA

 
€175

2023-10-26

Carhartt WIP x New Balance 990v6 "Sculpture Center"

 
€130

2023-10-20

Stone Island x New Balance 991v2 "Black Olive"

 
€190

2023-10-18

New Balance WRPD Runner

 
€92

2023-10-18

New Balance WRPD Runner Green Black

 
€89

2023-10-18

Concepts x New Balance 998 "C-Note"

 
€164

2023-10-17

New Balance Fresh Foam X 1080v13 WMNS 'Marine Blue'

 
€190

2023-10-13

New Balance Fresh Foam X 1080v13 'Black'

 
€151

2023-10-13

New Balance Fresh Foam X 1080v13 'White'

 
€147

2023-10-13

New Balance Fresh Foam X 1080v13 'Black and White'

 
€149

2023-10-13

New Balance Fresh Foam X 1080v13 WMNS 'Sea Salt'

 
€190

2023-10-13

New Balance Fresh Foam X 1080v13 WMNS 'Starlight'

 
€156

2023-10-13

New Balance Fresh Foam X 1080v13 'Marine Blue'

 
€181

2023-10-13

New Balance Fresh Foam X 1080v13 WMNS 'Black and White'

 
€190

2023-10-13

New Balance Fresh Foam X 1080v13 'Starlight'

 
€190

2023-10-13

New Balance Fresh Foam X 1080v13 'Beige'

 
€190

2023-10-13

New Balance Inline 'Make it Rain'

 
€121

2023-10-13