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New Balance Sneaker Releases

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New Balance
The well-known brand New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.

At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.

New Balance Helps the Running Boom in the USA

It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.

Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.

After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.

In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene. 

Fun fact about New Balance sneakers

Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.

The most popular New Balance models

When it comes to classic running shoes, there is no way around the popular New Balance 990. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various iterations such as the 990v2, 990v3, 990v4 and more.
 
Of course, the list of most popular NB sneakers cannot be without the coveted New Balance 550. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.
 
Another iconic running shoe is the New Balance 1906R, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design. 
 
If you talk about New Balance, you will also come across the "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.
 
From April 2020, fans will also find the New Balance 327 on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.
 
One of New Balance's most popular sneakers is the New Balance 990v5. The latest iteration of the 990 range has attracted a lot of attention with its combination of comfort and style.
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Jaden Smith x New Balance Vision Racer Black

 
€97

2021-01-29

Jaden Smith x New Balance Vision Racer White

 
€140

2021-01-29

Levis x New Balance 327 Navy

 
€115

2020-12-17

Levis x New Balance 327 Grey

 
€111

2020-12-17

Levis x New Balance 327 Light Blue

 
€100

2020-12-17

Casablanca x New Balance 327 Off-White

 
€107

2020-11-20

Casablanca x New Balance 327 Grey

 
€114

2020-11-20

Jaden Smith x New Balance Vision Racer Surplus

 
€265

2020-11-14

Jaden Smith x New Balance Vision Racer Yellow

 
€113

2020-11-06

Salehe Bembury x New Balance ML2002R1

 
€346

2020-10-23

New Balance 327 Brown/Black

 
€83

2020-07-25

New Balance 327 Green/Orange

 
€70

2020-07-25

New Balance 327 Blue/Orange

 
€75

2020-07-25

New Balance 327 Blue/Grey

 
€111

2020-07-11

New Balance 327 Purple/Grey

 
€111

2020-07-11

New Balance 327 Olive/Beige

 
€76

2020-07-11

New Balance 327 Orange

 
€77

2020-06-10

New Balance 327 Blue/Yellow

 
€76

2020-06-10

New Balance 327 Baby Blue

 
€64

2020-06-10

New Balance 327 Brown/Grey

 
€71

2020-06-10

New Balance 990v5 Grey Made in US

 
€206

2020-05-28

New Balance 991 Athletic Navy Made in UK

 
€190

2020-05-28

New Balance 998 Orange/Grey/White Made in US

 
€140

2020-05-28

New Balance 1500 Navy/Red/White Made in UK

 
€170

2020-05-28

New Balance 1500 90s Revival Pack Teal Made in UK

 
€160

2020-05-28

New Balance 1530 90s Revival Pack Made in UK

 
€218

2020-05-28

New Balance 1530 Recount Pack Made in UK

 
€128

2020-05-28

New Balance Prism Pack M1500CBK

 
€160

2018-03-09

New Balance Prism Pack M1500CPK

 
€160

2018-03-09

New Balance M997CSU Tan - Made in USA

 
€268

2017-07-24

Titolo x New Balance MRL247TI - Deep into the Blue

 
€201

2017-07-01

Stance x New Balance MiUSA ML1978 - First of All

 
€370

2017-06-10

Stance x New Balance MiUSA M997 - First of All

 
€211

2017-06-10

New Balance M1500CF Cumbrian Pack

 
€160

2017-06-03

New Balance M770CF Cumbrian Pack

 
€160

2017-06-03

New Balance MRL247HE Dawn Till Dusk Pack - Hemp

 
€109

2017-06-01

New Balance MRL247HE Dawn Till Dusk Pack - Copper Rose

 
€109

2017-06-01