Travis Scott

Travis Scott is an American rapper, singer-songwriter, and record producer. Scott is a prominent hip-hop musician today, well-known for his efforts in the music business. His dark melodies have captured the attention of greats like Kanye West. Travis, a producer, first and foremost, uses dark pieces to uniquely bend his voice.

A master at crafting catchy hooks, Travis often writes lyrics that give listeners an insightful perspective on life. Travis Scott is one of today's most talked about musicians and an often controversial figure. His sneaker collaborations with Nike, Air Jordan and Fragment sold out within seconds, cementing his place as one of today's hottest sellers.

Travis Scott has built his fanbase around exclusivity and competition – ideas that often spill over into his fanbase. This success can be attributed to either his music or recent controversies surrounding Astroworld - but whatever the cause, Travis Scott has become one of music's biggest names. 

This success led him to work together with Nike, Jordan and Fragment on coveted sneaker collaborations, which now form an integral part of the Travis Scott phenomenon.

Toward the end of 2022, Travis Scott returned to Jordan with the release of a Black Phantom colorway of his signature Jordan 1 Low sneaker.

This all-black nubuck sneaker features Nike's iconic Swoosh in contrast stitching. The left shoe features an embroidered Bee inspired by Travis' daughter Stormi and red, black, and white/black laces for comfort.

Travis Scott and Nike have joined forces to give the underrated Air Max 270 model a significant makeover. It marks the first time La Flame has collaborated on an Air Trainer after his success with Air Jordans, Dunk Lows, and Air Force 1s.

Cactus Jack's reinterpretation of a classic cross-training shoe from 1987 is the Travis Scott x Nike Air Trainer 1 SP 'Chocolate.' 

Brown, tan, and mauve textiles and nubuck uppers are laced with rope laces. There's a Swoosh on the medial side, Cactus Corporation branding on the midfoot strap, and a rubberized heel overlay with a zip pocket. The upper comes with a removable ripstop shroud that can be stored away in the tongue pocket when unused.

The rare sneaker proves the "rule of three": sometimes having three minds is more effective than having one. That was certainly the case with Jordan Brand, Travis Scott, and Hiroshi Fujiwara's Fragment Design as they joined forces to collaborate on not just any Air Jordan model – the beloved Air Jordan 1 - -which both Houston rapper Travis Scott and Japanese designer have previously chosen for collaborations with Jordan Brand.