Why So Sad? Sneaker Releases

John Rattay is a key figure behind the creative rise of streetwear brand Why So Sad?, which has made a name for itself through its unique aesthetic and messages of positivity and mental health. In a world often characterised by superficiality and a fast-paced lifestyle, Rattay is going against the grain with Why So Sad? by using fashion as a medium for deeper conversations and genuine human connection.