ASICS Sneaker Releases

In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
ASICS' Famous Motto
"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!
As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.
But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.
The 3 most popular sneakers from ASICS
ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.

Asics GEL-DS Trainer 14 "Terracotta"
€119

Asics GEL-DS Trainer 14 "Airy Blue"
€119

Asics GEL-Kinetic Fluent "Smoke Grey"
€170

Asics Gel-NYC "Smoke Grey"
€149

Asics GEL-1130 "Restful Teal"
€99

Asics GT-2160 "Soft Yellow"
€129

Asics Gel-1130 "Dried Leaf Green"
€99

Asics Gel-Nimbus 10.1 "Pidemont Grey"
€169

Asics GEL-1130 "Green Apple"
€100

Temptation Vacation x Asics GEL-DS Trainer 14
€149

ASICS Gel-NYC "Brown"
€160

Asics Gel-NYC "Glacier Grey"
€150

Asics Gel-NYC "Steeple Grey"
€159

Asics Gel-NYC "Moonrock"
€126

Cecilie Bahnsen x Asics Gel-Kayano 20 "Vanilla"
€304

Cecilie Bahnsen x Asics Gel-Kayano 20 "Olive Canvas"
€357

Kiko Kostadinov x ASICS UB10-S GEL-KAYANO 20 "Moss"
€199

Kiko Kostadinov x ASICS UB10-S GEL-KAYANO 20 "Indigo"

Asics Gel-DS Trainer 14 "Pure Silver"

Asics Gel-DS Trainer 14 "Tai Chi Yellow"

Asics Gel-DS Trainer 14 "Lake Grey"

Asics Gel-Kayano 14 "Fjord Grey"
€130

Asics Gel-Nimbus 10.1 "Moonrock"

Story mfg. x Asics Gel-Venture 6 "Reddish Brown"
€168

Story mfg. x Asics Gel-Venture 6 "Vanilla Violet Quartz"
€111

A.P.C. x Asics Gel-Kayano 14 "White"
€237

A.P.C. x Asics Gel-Kayano 14 "Navy"
€200

Asics JOG 100S "Cream"

Hidden NY x ASICS Gel-NYC "White/Green"
€120

Asics GEL-DS Trainer 14 "Lichen Rock"

Asics GEL-DS Trainer 14 "Truffle Grey"
€110

Otto958 x Asics Protoblast CMLVIII "Dark Brown"

Asics Gel-NYC "Artic Sky"
€191

Asics Gel-Nimbus 10.1 "Rainy Lake"

Asics Gel-1130 "Blue Fade"
€100

Asics Gel-NYC "Rose Water"
€160

Asics UB9-S Gel-DS Trainer 14 "Desert Camp"

Asics UB9-S Gel-DS Trainer 14 "Dark Mustard"

Asics UB9-S Gel-DS Trainer 14 "Waterfall"

Asics UB9-S Gel-DS Trainer 14 "Purple Oxide"
€114

Asics Gel-K1011

Asics Gel-K1011 "Black"

ASsics Gel-Kayano 14 "Tiffany"
€111

Asics Gel-Kayano 14 "Papaya"

Asics GT-2160 "Piedmont Grey/Deep Marine"
€118

Lack of Guidance x Asics Gel-Quantum 360 8 "Habanero"
€148

Asics Gel-NYC "Black & Grey"
€100
