ASICS Sneaker Releases
In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
ASICS' Famous Motto
"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!
As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.
But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.
The 5 most popular sneakers from ASICS
ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Lyte V: Similar to the GEL-Lyte III, the GEL-Lyte V is another classic from ASICS. It has a sock-like fit and GEL cushioning in the sole for high comfort.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Lyte V: Similar to the GEL-Lyte III, the GEL-Lyte V is another classic from ASICS. It has a sock-like fit and GEL cushioning in the sole for high comfort.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
ASICS Gel-NYC "Fjord Grey"
€137
ASICS Gel-Quantum 360 VIII "City of Light" (Fellow Yellow)
€190
ASICS Gel-Quantum 360 VIII "City of Light" (Fiery Red)
€190
ASICS Gel-Quantum 360 VIII "City of Light" (Prussian Blue)
€190
Above The Clouds x ASICS GT-2160 " "Black/Gunmetal""
€149
Above The Clouds x ASICS GT-2160 "White/Pure Silver"
€149
Cecilie Bahnsen x ASICS GEL-Quantum™ 360 VIII "Clearly Aqua"
€240
Cecilie Bahnsen x ASICS GEL-Quantum 360 VIII "Yellow"
€240
Marvel x KITH x ASICS Gel-1130 "Magneto"
€155
Marvel x KITH x ASICS Gel-Kayano 14 "Silver Surfer"
€190
Marvel x KITH x ASICS GT-2160 "Green Goblin"
€175
Marvel x KITH x ASICS GT-2160 "Spider-Man"
€345
Marvel x KITH x ASICS GT-2160 "Venom"
€345
Above The Clouds x ASICS GT-2160 "Chocolate Brown"
€118
ASICS Gel-Quantum 360 VIII "Midnight"
€190
ASICS Gel-Quantum 360 VIII "Clay Grey"
€190
Asics Gel-NYC 2055 "Cream & Pure Silver"
€143
Asics Gel-NYC 2055 "Pale Oak"
€150
ASICS Gel-Quantum 360 VIII "Black"
€190
Kiko Kostadinov x Asics Gel-Flammae "Blue"
€240
Kiko Kostadinov x Asics Gel-Flammae "Grey"
€300
Asics Gel-Nimbus 9 "Joker"
€170
ASICS Gel-Nimbus 10.1 "Piedmont Grey"
€127
ASICS Gel-Nimbus 10.1 "Ocean Haze"
ASICS Skyhand OG "Black Coffee"
€95
ASICS Skyhand OG "Dark Neptune"
€95
Up There x ASICS Gel-Terrain "Purple"
€94
Asics Gel-Nimbus 9 "Vanilla Black"
€170
Kengo Kuma x ASICS Archisite Lite Oru "White/Red"
€150
HAY x ASICS Skyhand OG "Pale Pink"
€120
HAY x ASICS Skyhand OG "Pale Blue"
€120
HAY x ASICS Skyhand OG "Emerald Green"
€119
Digitune x ASICS Gel-Quantum 360 VII "Sheet Rock"
Digitune x ASICS Gel-Quantum 360 VII "Illuminate Yellow"
8ON8 x ASICS Gel-Kayano 14 "Black/Green"
€188
8ON8 x ASICS Gel-Kayano 14 "Indigo Blue"
€153
Asics Gel-Kayano 14 "Metropolis Jasper Green"
€156
Asics Gel-Kayano 14 "White Tai Chi Yellow"
€143
Asics Gel-Kayano 14 "Cream Sweet Pink"
€202
Kiko Kostadinov x Asics Gel-Quantum Zientzia "Black"
€264
Emmi x Asics Gel-NYC "Silver Huddle Yellow"
€118
Asics US5-S Gel-Quantum Kinetic "Light Indigo"
€170
Asics US5-S Gel-Quantum Kinetic "Moss"
€165
Kiko Kostadinov x Asics Novalis Gel-Teremoa "Obsidian Black"
€209
Kiko Kostadinov x Asics Novalis Gel-Teremoa "Snow White"
€184
Asics GT-2160 "White Putty"
€118
Asics GT-2160 "Light Blue"
€107
Asics UB6-S GT-2160 "Arctic Blue"
€75