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ASICS Sneaker Releases

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ASICS
In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.

In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.

ASICS' Famous Motto

"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!

As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.

But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.

The 5 most popular sneakers from ASICS

ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.

ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.

ASICS GEL-Lyte V: Similar to the GEL-Lyte III, the GEL-Lyte V is another classic from ASICS. It has a sock-like fit and GEL cushioning in the sole for high comfort.

ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
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Asics Gel-Kayano 14 "Metropolis Jasper Green"

 
€160

2024-06-01

Asics Gel-Kayano 14 "White Tai Chi Yellow"

 
€160

2024-06-01

Emmi x Asics Gel-NYC "Silver Huddle Yellow"

 
€149

2024-05-24

Asics US5-S Gel-Quantum Kinetic "Light Indigo"

 
€161

2024-05-10

Asics US5-S Gel-Quantum Kinetic "Moss"

 
€198

2024-05-10

Kiko Kostadinov x Asics Novalis Gel-Teremoa "Obsidian Black"

 
€217

2024-04-29

Kiko Kostadinov x Asics Novalis Gel-Teremoa "Snow White"

 
€250

2024-04-29

Asics GT-2160 "White Putty"

 
€107

2024-04-27

Asics GT-2160 "Light Blue"

 
€116

2024-04-27

Asics UB6-S GT-2160 "Arctic Blue"

 
€87

2024-04-26

Asics UB6-S GT-2160 "Mantle Green"

 
€99

2024-04-26

Asics UB6-S GT-2160 "Brown Storm"

 
€91

2024-04-26

Ennoy x Asics Gel-Nimbus 9 "White"

 
€209

2024-04-19

Ennoy x Asics GEL-Nimbus 9 "Black"

 
€209

2024-04-19

Hidden NY x ASICS Gel-NYC "White/Green"

 
€201

2024-04-12

Wood Wood x Asics GT-2160 "Cream/Oatmeal"

 
€150

2024-03-22

Needles x ASICS Gel-NYC "Black Purple"

 
€190 €161

2024-03-01

C.P. Company x ASICS Gel-Quantum 360 VIII "Cement Grey"

 
€235

2024-02-22

C.P. Company x ASICS Gel-Quantum 360 VIII "Yellow"

 
€200

2024-02-22

Kiko Kostadinov x ASICS Gel-Terrain US4-S "Classic Red"

 
€83

2024-02-01

Kiko Kostadinov x ASICS Gel-Terrain US4-S "Neon Lime"

 
€87

2024-02-01

Kenzo x ASICS Gel-Kayano 20 "Rainbow"

 
€153

2024-01-26

Kenzo x ASICS Gel-Kayano 20 "Paint Box"

 
€175

2024-01-26

Kenzo x ASICS Gel-Kayano 20 "Silver Zebra"

 
€142

2024-01-26

Naruto x ASICS Gel-NYC "Black"

 
€186

2024-01-11

JJJJound x ASICS Gel-Kayano 14 "Silver White"

 
€364

2023-12-17

Unaffected x Asics Gel-Kayano 14 "Bright White"

 
€138

2023-11-24

Unaffected x Asics Gel-Kayano 14 "Posy Green"

 
€100

2023-11-24

Unaffected x Asics Gel-Kayano 14 "Dark Shadow"

 
€232

2023-11-24

Cecilie Bahnsen x ASICS GT-2160 "Habanero"

 
€204

2023-11-22

Cecilie Bahnsen x ASICS GT-2160 "Midnight"

 
€186

2023-11-22

Up There x Asics Gel-Lyte III OG "Kookaburra"

 
€123

2023-11-04

Kiko Kostadinov x Asics Gel-Teremoa "Medallion Yellow"

 
€147

2023-11-03

Kiko Kostadinov x Asics Gel-Teremoa "Obsidian Black"

 
€227

2023-11-03

Kiko Kostadinov x Asics Gel-Teremoa "Java"

 
€180

2023-11-03

Tomo Kogarashi x Asics GT-2160 "Glacier Grey"

 
€94

2023-10-21

Imabari x Asics Gel-NYC "French Blue"

 
€145

2023-10-06

Imabari x Asics EX-89 "White"

 
€97

2023-10-06

GmbH x Asics Gel-Kayano 14 Legacy "White/Black"

 
€120

2023-09-21

GmbH x Asics Gel-Kayano 14 Legacy "Cilantro"

 
€130

2023-09-21

Needles x Asics EX-89 "White"

 
€87

2023-09-15

Needles x Asics EX-89 "Black"

 
€84

2023-09-15

Asics GEL-LYTE III OG "Cream Brown"

 
€90

2023-09-04

Asics GEL-LYTE III OG "Mint Purple"

 
€126

2023-09-04

Hal Studios x Asics Gel-1130 "Glacier"

 
€147

2023-08-25

OTTO 958 x ASICS Gel-FLEXKEE "Gunmetal Black"

 
€170

2023-08-15

OTTO 958 x ASICS Gel-FLEXKEE "Hunter Green"

 
€130

2023-08-15

Asphaltgold x Asics EX89 "Impromptu"

 
€89

2023-08-12