ASICS Sneaker Releases

In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
ASICS' Famous Motto
"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!
As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.
But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.
The 3 most popular sneakers from ASICS
ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.

Asics Gel-NYC Utility "Obsidian Grey"

Asics Gel-Kayano 14 "Carrier Grey"
€121

Asics Gel-Kinetic Fluent "Glacier Grey"
€133

Asics Gel-Kinetic Fluent "Black"
€130

Asics Gel-Kayano 14 "Smoke Grey"
€135

Asics Gel-Kinetic Fluent "White/Truffle Grey"
€190

Asics Gel-Kayano 14 "Oyster Grey"
€122

Asics Gel-Kayano 20 "Blue Neptune"

Asics Gel-Kayano 20 "Black"

Hidden NY x Asics Gel-Venture 6 Shield "Wasabi"
€107

Asics Gel-1130 "White Pure Silver"
€99

Asics Gel-Kayano 14 "Cloud Grey"
€160

OTTO 958 x Asics Protoblast Green Black
€186

Asics Jog 100S "Carrier Grey"
€99

Asics Jog 100S "Lichen Rock"

Asics Jog 100S "Greige"

Asics Jog 100S "Oatmeal"

Dime x Asics Gel-Quantum 360 VIII "Black"
€174

Unaffected x Asics Gel-Kayano 20 "Lake Grey"
€110

Unaffected x Asics Gel-Kayano 20 "Dark Cherry"
€220

Unaffected x Asics Gel-Kayano 20 "Obsidian Grey"
€198

Min-Nano x Asics Gel-Nimbus 10.1
€100

ASsics JOG 100S "Piedmont Grey"

Asics JOG 100S "Black"
€40

Asics JOG 100S "Khaki"

Billy's x Asics Gel-NYC "Pure Silver"
€146

TOMO x Asics Gel-Nimbus 10.1 "Silver Green Metallic"

Doublet x Asics Gel-Kayano 20 "Sand"

Kiko Kostadinov x Asics UB10-S Gel-Kayano 20 "Hunter Green"
€120

Kiko Kostadinov x Asics UB10-S Gel-Kayano 20 "Glacier Grey"
€67

JJJJound x Asics GT-2160
€151

JJJJound x Asics GT-2160 "Black"
€209

Asics Gel-Nunobiki "Dark Olive"
€104

Asics Gel-Nunobiki "Sweet Pink"

Asics Gel-Nunobiki "Black"
€103

Asics Gel-Nunobiki "White Sapphire"

Cecilie Bahnsen x ASICS GEL-Terrain Flower Pack "Black"
€306

Cecilie Bahnsen x ASICS GEL-Terrain Flower Pack "Sepia"
€318

ASICS UB9-S Gel-Kayano 20 "Vibrant Yellow"
€161

ASICS UB9-S Gel-Kayano 20 "Crystal Pink"
€155

Kiko Kostadinov x Asics UB9-S Gel-Kayano 20 "Dark Grape"
€246

Asics Gel-Nimbus 10.1 "Violet Quartz"

Asics Gel-Nimbus 10.1 "Grand Shark"
€144

SNS x Asics Gel-Quantum 360 VIII Utility "Move To The Sound"
€154

ASICS UB8-S GT-2160 "Jade Coffee"
€150

Asics UB8-S GT-2160 "Cream Pure Silver"

ASICS UB8-S GT-2160 "Pale Oak"
€159

San San Gear x Asics Gel-Terrain "Bronze Green"
€243