ASICS Sneaker Releases
Shop all ASICS sneaker releases
In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
ASICS' Famous Motto
"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!
As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.
But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.
The 5 most popular sneakers from ASICS
ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Lyte V: Similar to the GEL-Lyte III, the GEL-Lyte V is another classic from ASICS. It has a sock-like fit and GEL cushioning in the sole for high comfort.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Lyte V: Similar to the GEL-Lyte III, the GEL-Lyte V is another classic from ASICS. It has a sock-like fit and GEL cushioning in the sole for high comfort.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
Cecilie Bahnsen x Asics GT-2160 "Black"
€225
Cecilie Bahnsen x Asics GT-2160 "White"
€207
Hal Studios x Asics Gel-1130 "Forest"
€147
Matin Kim x Asics Gel-Sonoma 15-50 Tracing Ego White
€162
Matin Kim x Asics Gel-Sonoma 15-50 Tracing Ego Black
€113
Matin Kim x Asics Gel-Sonoma 15-50 Tracing Ego Oasis Green
€126
Asics Gel-NYC Steel Grey
€105
Asics Gel-NYC Clay Grey
€145
Asics Gel-Lyte III OG Bubble Gum
€51
Asics Gel-Lyte III OG Fawn/Salmon
€55
Asics Gel-Lyte III OG Sapphire
€55
Awake NY x Asics Gel-Lyte 3 OG Black Pink
€38
Awake NY x Asics Gel-Lyte 3 OG Green Tambourine
€54
Awake NY x Asics Gel-Lyte 3 OG Blue Yellow
€54
Sneaker Freaker x Atmos x Asics Gel-Lyte 3
€141
Nice Kicks x Asics Gel-Lyte 3 Nice Cream
€68
SVD x Asics Gel-Lyte 3
€79
END x Asics Gel-Lyte III OG Pearl
€109
Comme des Garcons x Asics Gel-Lyte III
€250
Sean Wotherspoon x Atmos x Asics Gel-Lyte 3
€158
Asics Gel-Lyte III OG Kobe Beef
€220
Asics Gel-Lyte III OG TRICO 2020
€167
Vivienne Westwood x Asics Hyper Gel Lyte
€125
Vivienne Westwood x Asics Gel-DS Trainer OG
€95
Vivienne Westwood x Asics Gel-Saga
€360
Sneaker Freaker x Asics Gel-Lyte III Tiger Snake
€109
SBTG x Limited EDT x Asics Gel Lyte III Monsoon Patrol
€133
Atmos x Asics Gel-Lyte III World Map
€251
Afew x Beams x Asics Gel-Lyte 3 Orange Koi
€633
atmos x Solebox x Asics Gel-Lyte III
€113
24 Kilates x Asics Gel-Lyte III Express
€222
Footpatrol x Asics Gel Saga Gundam
€204
Kickslab x Asics Gel-Lyte III KLSHINOBI
€349
Asphaltgold x Asics Gel-DS Trainer OG Jugendstil
€106
END x Asics Gel-Lyte III Wasabi
€422
Mita x Beams x Asics Gel-Lyte 3 Souvenir Jacket
€177
Asics Gel-Diablo Black
€149
Asics Gel-Diablo Feather Grey
€130
Asics Gel-Diablo OG
€120
Patta x Asics Gel-Lyte
€520
Foss x Asics Gel-Lyte III Gallery
€169
Asics Gel-Lyte OG Orange
€286
Asics Gel-Lyte OG Blue
€363
Asics Gel-Mai Carbon
€130
Asics Gel-Mai Marzipan
€130
Asics Gel-Diablo Birch
€274
Wood Wood x Asics Gel-DS Trainer OG Grey/Beige
€150
Asics Gel-Lyte III birch/tan
€125