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ASICS Sneaker Releases

ASICS
In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.

In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.

ASICS' Famous Motto

"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!

As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.

But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.

The 3 most popular sneakers from ASICS

ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.

ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.

ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
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Kiko Kostadinov x Asics UB7-S GT 2160 "Lava Orange"

 
€105

2024-09-27

Kiko Kostadinov x Asics UB7-S GT 2160 "Dark Neptune"

 
€104

2024-09-27

Hay x Asics Skyhand OG "Orchid Husht"

 
€135

2024-09-27

Hay x Asics Skyhand OG "Tortoise Shell"

 
€75

2024-09-27

Kicki Yang Zhang x ASsics Gel-NYC "Pink"

 
€267

2024-09-26

Kicki Yang Zhang x ASsics Gel-NYC "Black"

 
€114

2024-09-26

ASICS Gel-NYC "Fjord Grey"

 
€110

2024-09-13

San San Gear x Asics Gel-Terrain "Grey Violet"

 
€187

2024-09-06

ASICS Gel-Quantum 360 VIII "City of Light" (Fellow Yellow)

 
€135

2024-08-30

ASICS Gel-Quantum 360 VIII "City of Light" (Fiery Red)

 
€262

2024-08-30

ASICS Gel-Quantum 360 VIII "City of Light" (Prussian Blue)

 
€190

2024-08-30

Above The Clouds x ASICS GT-2160 " "Black/Gunmetal""

 
€134

2024-08-30

Above The Clouds x ASICS GT-2160 "White/Pure Silver"

 
€79

2024-08-30

Cecilie Bahnsen x ASICS GEL-Quantum™ 360 VIII "Clearly Aqua"

 
€157

2024-08-19

Cecilie Bahnsen x ASICS GEL-Quantum 360 VIII "Yellow"

 
€201

2024-08-19

Marvel x KITH x ASICS Gel-1130 "Magneto"

 
€155

2024-08-09

Marvel x KITH x ASICS Gel-Kayano 14 "Silver Surfer"

 
€190

2024-08-09

Marvel x KITH x ASICS GT-2160 "Green Goblin"

 
€175

2024-08-09

Marvel x KITH x ASICS GT-2160 "Spider-Man"

 
€345

2024-08-09

Marvel x KITH x ASICS GT-2160 "Venom"

 
€345

2024-08-09

Above The Clouds x ASICS GT-2160 "Chocolate Brown"

 
€132

2024-07-27

ASICS Gel-Quantum 360 VIII "Midnight"

 
€999

2024-07-26

ASICS Gel-Quantum 360 VIII "Clay Grey"

 
€190 €161

2024-07-26

Asics Gel-NYC 2055 "Cream & Pure Silver"

 
€133

2024-07-26

Asics Gel-NYC 2055 "Pale Oak"

 
€150

2024-07-26

ASICS Gel-Quantum 360 VIII "Black"

 
€190

2024-07-26

Kiko Kostadinov x Asics Gel-Flammae "Blue"

 
€264

2024-07-19

Kiko Kostadinov x Asics Gel-Flammae "Grey"

 
€367

2024-07-19

Asics Gel-Nimbus 9 "Joker"

 
€237

2024-07-18

ASICS Gel-Nimbus 10.1 "Piedmont Grey"

 
€104

2024-07-12

ASICS Gel-Nimbus 10.1 "Ocean Haze"

 
€122

2024-07-12

ASICS Skyhand OG "Black Coffee"

 
€130

2024-07-12

ASICS Skyhand OG "Dark Neptune"

 
€113

2024-07-12

Up There x ASICS Gel-Terrain "Purple"

 
€90

2024-07-06

Asics Gel-Nimbus 9 "Vanilla Black"

 
€356

2024-07-01

Kengo Kuma x ASICS Archisite Lite Oru "White/Red"

 
€125

2024-06-28

HAY x ASICS Skyhand OG "Pale Pink"

 
€89

2024-06-28

HAY x ASICS Skyhand OG "Pale Blue"

 
€143

2024-06-28

HAY x ASICS Skyhand OG "Emerald Green"

 
€114

2024-06-28

Digitune x ASICS Gel-Quantum 360 VII "Sheet Rock"

 
€95

2024-06-22

Digitune x ASICS Gel-Quantum 360 VII "Illuminate Yellow"

 
€95

2024-06-22

8ON8 x ASICS Gel-Kayano 14 "Black/Green"

 
€117

2024-06-20

8ON8 x ASICS Gel-Kayano 14 "Indigo Blue"

 
€98

2024-06-20

Asics Gel-Kayano 14 "Metropolis Jasper Green"

 
€209

2024-06-01

Asics Gel-Kayano 14 "White Tai Chi Yellow"

 
€131

2024-06-01

Asics Gel-Kayano 14 "Cream Sweet Pink"

 
€191

2024-06-01

Kiko Kostadinov x Asics Gel-Quantum Zientzia "Black"

 
€211

2024-05-31

Emmi x Asics Gel-NYC "Silver Huddle Yellow"

 
€126

2024-05-24