Shop New Balance 990 Sneakers

New Balance is an American footwear manufacturer producing athletic shoes and apparel since 1906. Founded by William J. Riley, the company has grown to become one of the most iconic brands in the industry. New Balance offers a wide range of shoes designed specifically for running, walking, training, and lifestyle activities. New Balance shoes provide superior comfort and support for a wide range of foot shapes and sizes. 

New Balance shoes have earned a reputation for creating quality products that last. The company takes pride in using superior materials, innovative technology, and precise craftsmanship to create durable and comfortable shoes. Some of the top products are listed below:

Discover the New Balance 990v3 Tan Green sneakers and take your style to a whole new level. These shoes feature cutting-edge technology mixed with an intricate design that will turn heads. They are crafted from high-quality materials, so you can be sure they will last for years. At the same time, their adjustable lacing system provides a secure fit. The sturdy tread pattern ensures stability during even the toughest activities, and the bold tan and green colorway adds an element of sophistication to any outfit. Whether you're going for a casual street look or a more rugged outdoor feel, these sneakers have you covered!

The New Balance 990v2 ‘Brown Purple’ is an eye-catching take on the classic silhouette. The upper features a combination of rich brown and purple suede, combined with mesh panels for ventilation. The mudguard comes in smooth black leather, while the signature 'N' logo on either side of the shoe is presented in purple overlays. An orange lining accents the side wall branding, a respectful nod to the ACG Air Mowabb. Branding on the tongue and heel add to the classic look, and subtle pops of bright yellow are seen on both the midsole and laces. The shoe sits atop a chunky white midsole, which is complemented by an EVA foam insert for cushioning, while a durable rubber outsole ensures traction and stability. The New Balance 990v2 ‘Brown Purple’ will surely be an eye-catching addition to any collection.

The New Balance 990v1 'Tan Green' is an iconic sneaker, first released in 1982. This classic silhouette has been updated with modern materials and colours but still retains its timeless design. The shoe's uppers are constructed out of a combination of premium tan suede and nylon mesh with green accents throughout. A velcro strap adds an extra layer of support and a touch of vintage appeal. The padded tongue, collar, and heel provide superior cushioning and comfort, while the ENCAP midsole technology offers superior shock absorption. The durable rubber outsole gives you great traction on any surface. Whether you're an avid sneaker collector or just looking for a classic pair of kicks you can wear daily, the New Balance 990v1 'Tan Green' is a timeless choice. Wear them with jeans or chinos and let their classic style speak for itself.

The New Balance 990 was launched in 1982 and is considered one of the first running shoes to break the $100 barrier. At the time, this was a remarkable price range that represented the use of high-quality materials and advanced technologies. The shoe quickly became a cult shoe among runners and sneaker fans. In addition, the New Balance 990 is characterised by its simple and timeless design. It has a slim silhouette with a suede and mesh upper that offers both durability and breathability. The classic design has been slightly reworked over the years, but has essentially remained true.

What the silhouette can be most proud of, however, is the integrated ENCAP cushioning technology. The New Balance 990 was among the first shoes to feature this technology, which offered excellent cushioning and stability. This made the shoe attractive not only for runners, but also for people with high comfort requirements.

Over the years, the New Balance 990 achieved cult status and became a symbol of quality and timeless elegance for many. Numerous collaborations with designers, retailers and other brands have helped to cement its reputation and make it appealing to different target groups. Here are some notable NB990s that dropped in 2023:

Salehe Bembury x New Balance 990 V2: Sand Be The Time! Salehe Bembury and New Balance have teamed up to bring us the highly anticipated Salehe Bembury x New Balance 990v2. This collaboration comes in a beautiful peach and coral pink colourway, in a mix of hairy suede and open mesh, complete with reflective silver accents on the toe box. To top it all off, there's an eye-catching purple chenille "N" logo with matching 990 branding on the tongue, sitting beautifully on a bright orange Absorb midsole.

Action Bronson x New Balance 990v6 Made in USA: This shoe is the latest drop and will be released in Spring 2023. What makes this shoe special is the material, as it is made from a combination of mesh, leather and suede. The shoe has a black mesh undersole with suede mudguards and eyestays, while the heels are teal and silver grey leather with a magenta background. The shoe has a light blue tongue and heel, worker-style laces, a two-tone midsole and a rubber outsole. The "Baklava" logo on the tongue, insole and shoe box and the "Made in USA" logo on the heel complete the design.

Teddy Santis x New Balance 990v4 "Purple Suede": New Balance launches its highly anticipated Made in USA Season 3 collection, designed by none other than Teddy Santis himself, Creative Director of New Balance's MADE in USA line. The collection pays homage to the heritage of the sport while offering a fresh perspective and a range of vibrant colours. A highlight was the New Balance 990v4 "Purple Suede", which made its debut in June.