New Balance 990v4 Made in USA "Magic Blue"

TLDR: The New Balance 990v4 ‘Magic Blue’ brings a splash of colour to the otherwise predominantly neutral 990 range. Bright blue mesh, grey suede overlays and a dark midsole create a striking Y2K runner look with the perfect spring/summer vibe. It releases on 12 May for €240.

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With the 990v4 “Magic Blue”, New Balance once again steps outside its typical comfort zone of muted earth tones and shades of grey. Instead, the brand has opted this time for a much more eye-catching look that perfectly demonstrates just how versatile the iconic Made-in-USA silhouette has become.

The trainer combines a bold “Magic Blue” mesh upper with classic Moonbeam grey overlays made from high-quality suede. This is complemented by a darker blue midsole, which adds depth to the overall design and further emphasises the technical running aesthetic.

Of course, comfort remains at the usual high standard. The familiar 990v4 construction continues to deliver excellent cushioning and everyday wearability, whilst the blend of retro runner and modern streetwear style fits perfectly with the current zeitgeist.

If you don’t want to miss out on any new New Balance releases, Made-in-USA drops or limited-edition colourways, it’s worth checking out Grailify as always 😉

The New Balance 990v4 “Magic Blue” is set to release on 12 May 2026 for €240.

You can get the trainer directly from New Balance as well as from selected retailers. As always, you can find more shops, restocks and available sizes on Grailify.