TLDR: The New Balance 990v4 Made in USA “Grey Violet” combines muted violet and beige shades with a winter-ready mixture of wool and hairy suede. The trainer will be released on September 3rd, 2026, for 195€.
The “Grey Violet” opens Teddy Santis’ New Balance Made in USA collection for Autumn/Winter 2026. Although the soft pastel colour scheme appears almost spring-like, its richly textured materials are firmly suited to the colder season.
A specially developed wool-blend material forms the base of the upper. Hairy suede overlays and synthetic components complete the layered construction. Muted Grey Violet covers most of the trainer, while Timberwolf beige across the sole and selected details provides a warmer contrast. Black sections underneath give the pale design a defined finish.
Reflective accents reference the technical origins of the 990v4. Underfoot, New Balance combines ABZORB cushioning in the heel and forefoot with an ENCAP and C-CAP midsole. A durable NDurance rubber outsole further improves longevity.
Originally introduced in 2016, the 990v4 refined the modernised design of its predecessor and continues to blend running functionality with understated lifestyle appeal. According to New Balance, its Made in USA footwear is manufactured with a domestic value of at least 70 per cent.
When will the New Balance 990v4 Made in USA “Grey Violet” be released?
The New Balance 990v4 Made in USA “Grey Violet” will be released on September 3rd, 2026. The price is 195€.
Where can I buy the New Balance 990v4 Made in USA “Grey Violet”?
The trainer is expected to launch through New Balance and selected retailers online and in stores. Grailify will provide all confirmed shops and potential restocks, so make sure to check back regularly. 😉