Shop New Balance 740 Sneakers
The New Balance 740 is a classic basketball shoe that came onto the market in the 1980s and was popularised by NBA legend James Worthy. Known as ‘Big Game James’, Worthy wore the 740 during his successful career with the Los Angeles Lakers and the shoe quickly became an iconic part of basketball history.
The legendary ‘Big Game James’ sneaker conquers the streets
The New Balance 740 is characterised by a robust construction and first-class performance features that make it a popular model on and off the court. The leather and mesh upper ensures breathability and stability. The high ankle support and cushioning midsole ensure comfort and protection during intense matches. Particularly noteworthy is the PU midsole, which provides excellent cushioning, and the hard-wearing rubber outsole, which ensures optimum grip.
Despite its origins in basketball, the New Balance 740 has found its way into streetwear and is now also popular with sneakerheads who appreciate the retro look. Its design embodies the classic style of the 80s.
Despite its origins in basketball, the New Balance 740 has found its way into streetwear and is now also popular with sneakerheads who appreciate the retro look. Its design embodies the classic style of the 80s.
