TLDR: New Balance is bringing back the 740 in the new colour ‘Firefly’. With breathable mesh, high-quality leather overlays and bright green accents, the sneaker will be available on 16 December 2024 for 120 euros at selected retailers and on NewBalance.com. New Balance continues its successful series of retro sneakers and presents the 740 in a modern ‘Firefly’ version. Originally released in the early 2010s, the running shoe has now been given a contemporary update that combines classic design elements with vibrant accents.
The upper of the sneaker is made of breathable mesh in white and grey, complemented by leather overlays in black and creamy white. The highlight of the design are the bright green ‘Firefly’ details, which can be found on the iconic ‘N’ logo, the tongue and the leather panels in the midfoot and heel area. The black and grey midsole and the Abzorb branding in green round off the dynamic look. In addition to the eye-catching look, the 740 scores points with its Abzorb cushioning, which guarantees comfort and functionality.
When will the New Balance 740 ‘Firefly’ be launched?
The New Balance 740 ‘Firefly’ will be released on 15 December 2024 and will cost €120.
Where can I buy the New Balance 740 ‘Firefly’?
The sneaker will be available on NewBalance.com and at selected retailers. Stay up to date with Grailify to secure your pair in time!
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