TLDR: The New Balance Made in USA 990v4 “Urgent Red”, with its eye-catching combination of red, yellow and blue, is one of the most unusual releases in the collection. Although it isn’t an official collaboration, the colourway is strongly reminiscent of Bart Simpson. The trainer is set to be released on 25 June 2026 for €240. New Balance’s Made in USA collection is usually characterised by subtle colours and timeless designs. With the 990v4 “Urgent Red”, however, the brand is now taking a completely different direction. Thanks to the striking combination of bold red, yellow and blue, the trainer has quickly earned the unofficial nickname “Bart Simpson” – even though there is no official connection to the cult series.
The upper consists of red mesh and high-quality suede overlays, whilst yellow details on the toe box, sides and heel define the eye-catching look. Blue accents on the heel counter and the rear midsole provide additional contrast. A black N-logo with a silver outline, along with reflective details, give the trainer the signature premium look of the ‘Made in USA’ range.
Despite the eye-catching colour scheme, the classic 990v4 DNA remains fully intact. High-quality materials, the tried-and-tested combination of ABZORB, ENCAP and C-CAP cushioning, and a robust Ndurance outsole offer the comfort and stability for which the silhouette has been renowned for years. This makes the trainer not only an eye-catcher, but also a comfortable everyday companion.
The “Urgent Red” demonstrates that New Balance can take bolder steps even within its premium range without losing the 990v4’s identity. Anyone looking to combine eye-catching colourways with high-quality craftsmanship will find one of the most exciting ‘Made in USA’ releases of the year here.
If you don’t want to miss any New Balance releases, you’ll find all release dates, leaks and purchase options at a glance on Grailify, as always.
When is the New Balance 990v4 “Urgent Red” releasing?
The New Balance Made in USA 990v4 “Urgent Red” is set to release on 25 June 2026. The retail price is €240.
Where can I buy the New Balance 990v4 “Urgent Red”?
You can buy the New Balance Made in USA 990v4 “Urgent Red” from 25 June 2026 at New Balance and selected sneaker retailers. As always, you can find all confirmed shops and further release updates on Grailify.
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