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ASICS Sneaker Releases

ASICS
In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.

In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.

ASICS' Famous Motto

"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!

As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.

But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.

The 3 most popular sneakers from ASICS

ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.

ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.

ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
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ASICS Gel-Nimbus 10.1 "Ocean Haze"

 
€117

2024-07-12

ASICS Skyhand OG "Black Coffee"

 
€111

2024-07-12

ASICS Skyhand OG "Dark Neptune"

 
€139

2024-07-12

Up There x ASICS Gel-Terrain "Purple"

 
€139

2024-07-06

Asics Gel-Nimbus 9 "Vanilla Black"

 
€289

2024-07-01

Kengo Kuma x ASICS Archisite Lite Oru "White/Red"

 
€161

2024-06-28

HAY x ASICS Skyhand OG "Pale Pink"

 
€112

2024-06-28

HAY x ASICS Skyhand OG "Pale Blue"

 
€144

2024-06-28

HAY x ASICS Skyhand OG "Emerald Green"

 
€66

2024-06-28

Digitune x ASICS Gel-Quantum 360 VII "Sheet Rock"

 
€190

2024-06-22

Digitune x ASICS Gel-Quantum 360 VII "Illuminate Yellow"

 
€189

2024-06-22

8ON8 x ASICS Gel-Kayano 14 "Black/Green"

 
€152

2024-06-20

8ON8 x ASICS Gel-Kayano 14 "Indigo Blue"

 
€106

2024-06-20

Asics Gel-Kayano 14 "Metropolis Jasper Green"

 
€185

2024-06-01

Asics Gel-Kayano 14 "White Tai Chi Yellow"

 
€103

2024-06-01

Asics Gel-Kayano 14 "Cream Sweet Pink"

 
€191

2024-06-01

Kiko Kostadinov x Asics Gel-Quantum Zientzia "Black"

 
€211

2024-05-31

Emmi x Asics Gel-NYC "Silver Huddle Yellow"

 
€127

2024-05-24

Asics US5-S Gel-Quantum Kinetic "Light Indigo"

 
€249

2024-05-10

Asics US5-S Gel-Quantum Kinetic "Moss"

 
€211

2024-05-10

Asics Gel-NYC "Mineral Beige"

 
€151

2024-05-01

Kiko Kostadinov x Asics Novalis Gel-Teremoa "Obsidian Black"

 
€119

2024-04-29

Kiko Kostadinov x Asics Novalis Gel-Teremoa "Snow White"

 
€228

2024-04-29

Asics GT-2160 "White Putty"

 
€106

2024-04-27

Asics GT-2160 "Light Blue"

 
€64

2024-04-27

Asics UB6-S GT-2160 "Arctic Blue"

 
€95

2024-04-26

Asics UB6-S GT-2160 "Mantle Green"

 
€136

2024-04-26

Asics UB6-S GT-2160 "Brown Storm"

 
€150

2024-04-26

Ennoy x Asics Gel-Nimbus 9 "White"

 
€210

2024-04-19

Ennoy x Asics GEL-Nimbus 9 "Black"

 
€210

2024-04-19

Wood Wood x Asics GT-2160 "Cream/Oatmeal"

 
€131

2024-03-22

Asics Gel-1130 "Black"

 
€85

2024-03-14

Needles x ASICS Gel-NYC "Black Purple"

 
€172

2024-03-01

C.P. Company x ASICS Gel-Quantum 360 VIII "Cement Grey"

 
€354

2024-02-22

C.P. Company x ASICS Gel-Quantum 360 VIII "Yellow"

 
€267

2024-02-22

Kiko Kostadinov x ASICS Gel-Terrain US4-S "Classic Red"

 
€90

2024-02-01

Kiko Kostadinov x ASICS Gel-Terrain US4-S "Neon Lime"

 
€72

2024-02-01

Kenzo x ASICS Gel-Kayano 20 "Rainbow"

 
€118

2024-01-26

Kenzo x ASICS Gel-Kayano 20 "Paint Box"

 
€204

2024-01-26

Kenzo x ASICS Gel-Kayano 20 "Silver Zebra"

 
€164

2024-01-26

Naruto x ASICS Gel-NYC "Black"

 
€359

2024-01-11

JJJJound x ASICS Gel-Kayano 14 "Silver White"

 
€464

2023-12-17

Unaffected x Asics Gel-Kayano 14 "Bright White"

 
€210

2023-11-24

Unaffected x Asics Gel-Kayano 14 "Posy Green"

 
€137

2023-11-24

Unaffected x Asics Gel-Kayano 14 "Dark Shadow"

 
€282

2023-11-24

Cecilie Bahnsen x ASICS GT-2160 "Habanero"

 
€350

2023-11-22

Cecilie Bahnsen x ASICS GT-2160 "Midnight"

 
€360

2023-11-22

Up There x Asics Gel-Lyte III OG "Kookaburra"

 
€259

2023-11-04