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ASICS Sneaker Releases

ASICS
In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.

In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.

ASICS' Famous Motto

"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!

As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.

But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.

The 3 most popular sneakers from ASICS

ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.

ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.

ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
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Asics US5-S Gel-Quantum Kinetic "Light Indigo"

 
€245

2024-05-10

Asics US5-S Gel-Quantum Kinetic "Moss"

 
€246

2024-05-10

Asics Gel-NYC "Mineral Beige"

 
€166

2024-05-01

Kiko Kostadinov x Asics Novalis Gel-Teremoa "Obsidian Black"

 
€150

2024-04-29

Kiko Kostadinov x Asics Novalis Gel-Teremoa "Snow White"

 
€211

2024-04-29

Asics GT-2160 "White Putty"

 
€109

2024-04-27

Asics GT-2160 "Light Blue"

 
€66

2024-04-27

Asics UB6-S GT-2160 "Arctic Blue"

 
€95

2024-04-26

Asics UB6-S GT-2160 "Mantle Green"

 
€134

2024-04-26

Asics UB6-S GT-2160 "Brown Storm"

 
€150

2024-04-26

Ennoy x Asics Gel-Nimbus 9 "White"

 
€210

2024-04-19

Ennoy x Asics GEL-Nimbus 9 "Black"

 
€210

2024-04-19

Wood Wood x Asics GT-2160 "Cream/Oatmeal"

 
€131

2024-03-22

Asics Gel-1130 "Black"

 
€94

2024-03-14

Needles x ASICS Gel-NYC "Black Purple"

 
€210

2024-03-01

C.P. Company x ASICS Gel-Quantum 360 VIII "Cement Grey"

 
€350

2024-02-22

C.P. Company x ASICS Gel-Quantum 360 VIII "Yellow"

 
€192

2024-02-22

Kiko Kostadinov x ASICS Gel-Terrain US4-S "Classic Red"

 
€93

2024-02-01

Kiko Kostadinov x ASICS Gel-Terrain US4-S "Neon Lime"

 
€95

2024-02-01

Kenzo x ASICS Gel-Kayano 20 "Rainbow"

 
€144

2024-01-26

Kenzo x ASICS Gel-Kayano 20 "Paint Box"

 
€232

2024-01-26

Kenzo x ASICS Gel-Kayano 20 "Silver Zebra"

 
€208

2024-01-26

Naruto x ASICS Gel-NYC "Black"

 
€253

2024-01-11

JJJJound x ASICS Gel-Kayano 14 "Silver White"

 
€417

2023-12-17

Unaffected x Asics Gel-Kayano 14 "Bright White"

 
€227

2023-11-24

Unaffected x Asics Gel-Kayano 14 "Posy Green"

 
€143

2023-11-24

Unaffected x Asics Gel-Kayano 14 "Dark Shadow"

 
€282

2023-11-24

Cecilie Bahnsen x ASICS GT-2160 "Habanero"

 
€270

2023-11-22

Cecilie Bahnsen x ASICS GT-2160 "Midnight"

 
€280

2023-11-22

Up There x Asics Gel-Lyte III OG "Kookaburra"

 
€252

2023-11-04

Kiko Kostadinov x Asics Gel-Teremoa "Medallion Yellow"

 
€119

2023-11-03

Kiko Kostadinov x Asics Gel-Teremoa "Obsidian Black"

 
€345

2023-11-03

Kiko Kostadinov x Asics Gel-Teremoa "Java"

 
€211

2023-11-03

Tomo Kogarashi x Asics GT-2160 "Glacier Grey"

 
€210

2023-10-21

Imabari x Asics Gel-NYC "French Blue"

 
€170

2023-10-06

Imabari x Asics EX-89 "White"

 
€150

2023-10-06

GmbH x Asics Gel-Kayano 14 Legacy "White/Black"

 
€233

2023-09-21

GmbH x Asics Gel-Kayano 14 Legacy "Cilantro"

 
€203

2023-09-21

Needles x Asics EX-89 "White"

 
€102

2023-09-15

Needles x Asics EX-89 "Black"

 
€234

2023-09-15

Asics GEL-LYTE III OG "Cream Brown"

 
€255

2023-09-04

Asics GEL-LYTE III OG "Mint Purple"

 
€199

2023-09-04

Hal Studios x Asics Gel-1130 "Glacier"

 
€150

2023-08-25

OTTO 958 x ASICS Gel-FLEXKEE "Gunmetal Black"

 
€189

2023-08-15

OTTO 958 x ASICS Gel-FLEXKEE "Hunter Green"

 
€409

2023-08-15

Asphaltgold x Asics EX89 "Impromptu"

 
€159

2023-08-12

KITH x Marvel x Asics Gel-Lyte III "Cyclops"

 
€195

2023-07-28

KITH x Marvel x Asics Gel-Lyte III "Rogue"

 
€133

2023-07-28