ASICS Sneaker Releases

In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
ASICS' Famous Motto
"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!
As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.
But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.
The 3 most popular sneakers from ASICS
ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.

Kiko Kostadinov x Asics Gel-Teremoa "Medallion Yellow"
€90

Kiko Kostadinov x Asics Gel-Teremoa "Obsidian Black"
€314

Kiko Kostadinov x Asics Gel-Teremoa "Java"
€239

Tomo Kogarashi x Asics GT-2160 "Glacier Grey"
€210

Imabari x Asics Gel-NYC "French Blue"
€170

Imabari x Asics EX-89 "White"
€150
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GmbH x Asics Gel-Kayano 14 Legacy "White/Black"
€224

GmbH x Asics Gel-Kayano 14 Legacy "Cilantro"
€198

Needles x Asics EX-89 "White"
€100

Needles x Asics EX-89 "Black"
€129

Asics GEL-LYTE III OG "Cream Brown"
€186

Asics GEL-LYTE III OG "Mint Purple"
€215

Hal Studios x Asics Gel-1130 "Glacier"
€150
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OTTO 958 x ASICS Gel-FLEXKEE "Gunmetal Black"
€189

OTTO 958 x ASICS Gel-FLEXKEE "Hunter Green"
€379

Asphaltgold x Asics EX89 "Impromptu"

KITH x Marvel x Asics Gel-Lyte III "Cyclops"
€195

KITH x Marvel x Asics Gel-Lyte III "Rogue"
€195

KITH x Marvel x Asics Gel-Lyte III "Gambit"
€179

KITH x Marvel x Asics Gel-Lyte III "Wolverine 1975"
€195

KITH x Marvel x Asics Gel-Lyte III "Beast"
€195

KITH x Marvel x Asics Gel-Lyte III "Wolverine 1980"
€195

KITH x Marvel x Asics Gel-Lyte III "Storm"
€195
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Dime x Asics SportStyle GT-2160 "Arctic Fog"
€102
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Cecilie Bahnsen x Asics GT-2160 "Black"
€491

Cecilie Bahnsen x Asics GT-2160 "White"
€489

Hal Studios x Asics Gel-1130 "Forest"
€141

Matin Kim x Asics Gel-Sonoma 15-50 Tracing Ego White
€258

Matin Kim x Asics Gel-Sonoma 15-50 Tracing Ego Black
€240

Matin Kim x Asics Gel-Sonoma 15-50 Tracing Ego Oasis Green
€258

Asics Gel-NYC Steel Grey
€211

Asics Gel-NYC Clay Grey
€167

Asics Gel-Lyte III OG Bubble Gum
€83

Asics Gel-Lyte III OG Fawn/Salmon
€101

Asics Gel-Lyte III OG Sapphire
€116
Awake NY x Asics Gel-Lyte 3 OG Black Pink
€73
Awake NY x Asics Gel-Lyte 3 OG Green Tambourine
€81
Awake NY x Asics Gel-Lyte 3 OG Blue Yellow
€81
Sneaker Freaker x Atmos x Asics Gel-Lyte 3
€173
Nice Kicks x Asics Gel-Lyte 3 Nice Cream
€159
SVD x Asics Gel-Lyte 3
€220
END x Asics Gel-Lyte III OG Pearl
€152
Comme des Garcons x Asics Gel-Lyte III
€250
Sean Wotherspoon x Atmos x Asics Gel-Lyte 3
€184
Asics Gel-Lyte III OG Kobe Beef
€220
Asics Gel-Lyte III OG TRICO 2020
€289
Afew x Beams x Asics Gel-Lyte 3 Orange Koi
€909
Asics Gel-Diablo Black
€149