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Action Bronson

Action Bronson enters the fashion world with New Balance

Action Bronson, whose real name is Arian Asllani, has established himself as a multi-talented artist who has made his mark in the world of music, gastronomy and fashion. Known for his career as a rapper and his passion for cooking, Bronson has also recently gained a foothold in the fashion industry, particularly through his notable collaboration with New Balance.

Since his musical breakthrough in 2011 with the mixtape "Dr Lecter", Bronson has carved out a unique niche in the hip-hop scene. His lyrics are known for their culinary allusions and figurative language, which he draws from his previous career as a chef. This combination of music and cuisine makes his style unmistakable.

His collaboration with New Balance extends Bronson's influence beyond the music industry. This partnership has resulted in a sneaker collection that reflects both his personal style and his unconventional approach to fashion.
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