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Fenty
Fenty, launched by Rihanna, stands for versatility and spans from music to fashion to beauty, with the aim of promoting inclusivity and diversity. The Fenty Beauty line, launched in 2017, revolutionised the beauty industry with a wide range of foundation shades that cover all skin tones.

Revolutionising the beauty and fashion industry

A significant part of Rihanna's influence in the fashion industry includes her collaboration with PUMA. As creative director, she designed a range of sneakers characterised by innovative designs and a strong emphasis on comfort and style. These collections combined sporty functionality with high-fashion elements, making them popular with sneakerheads and fashion enthusiasts alike.
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