Sporty & Rich Sneaker Releases

Sporty & Rich is a brand known for both its aesthetic designs and lifestyle approach, embodying a blend of classic sportswear charm and luxurious minimalism. Founded by Emily Oberg, the label quickly made a name for itself with its focus on sustainability and wellness, paired with a nostalgic throwback to the sportswear of the late 80s and early 90s.

Sporty & Rich's designs are characterised by simple but effective graphics, often featuring slogans such as "Wellness" and "Be Nice", which underlines their message of a healthy and balanced lifestyle. Their clothing is not only stylish but also functional, with a clear focus on quality and durability.

One of the most notable developments for Sporty & Rich has been their collaboration with Adidas. This collaboration allowed the brand to expand its reach and bring its designs to a bigger stage. The partnership combined the iconic silhouettes of Adidas with the distinctive, sophisticated touch of Sporty & Rich.