Since Nike became the official supplier of Liverpool FC in 2020, the partnership has gone far beyond classic jerseys and training apparel. The US brand uses its close connection to one of the world's most traditional football clubs for innovative lifestyle and fashion projects. Exciting collaborations are also constantly emerging with Converse, another brand under the Nike umbrella.
Nike and Converse: How they also characterise Liverpool FC off the pitch
The aim of the collaboration is to make the spirit of Liverpool FC tangible not only in the stadium, but also on the street. The result is collections that interpret the iconic style of the city of Liverpool, its music and football culture and the club's identity in a modern way. Be it classic Converse Chuck Taylor All Stars in the club colours, limited edition trainers with discreet LFC logos or special apparel items.
What is particularly noteworthy is that the collaborations always draw deeply on the club's history and values. Allusions to the legendary ‘You'll Never Walk Alone’ mentality, tributes to important moments in the club's history or the connection to the city's working-class culture are incorporated into the designs.
With their joint projects, Nike and Converse show how football and streetwear can merge today - authentically, respectfully and creatively. For Liverpool FC, this means a presence that extends far beyond match day and transfers the club's global appeal to new, young target groups.
