UNAFFECTED Sneaker Releases

UNAFFECTED, an up-and-coming label from South Korea, has made a name for itself by combining contemporary fashion with a functional approach. Their designs are characterised by clean lines, high-quality materials and a minimalist style that still shows a strong personality. UNAFFECTED often draws inspiration from urban and natural environments to create collections that are functional both in everyday life and outdoors.

This is exactly where the collaboration with ASICS comes in: For autumn/winter 2024, the GEL-KAYANO 20 will be released in three unique colourways - ‘Black Obsidian’, ‘White Glacier’ and ‘Umber Mud’ - all of which reflect the typical UNAFFECTED design. The collection combines the technical precision of ASICS with the aesthetic clarity of UNAFFECTED and offers features such as reinforced mudguards and robust lacing.

The co-branding details, including the UNAFFECTED logos on the heel and insole, harmonise perfectly with the iconic ASICS stripes and give the sneaker an unmistakable look.