Brain Dead Sneaker Releases

Brain Dead is a creative community and global collective of artists and designers founded in 2014 by Kyle Ng and Ed Davis. The brand is known for its unconventional and eclectic style, which is heavily inspired by subcultural movements such as punk, skateboarding and underground comics. Brain Dead manages to create a unique aesthetic with eye-catching designs and graphic elements that are recognised in the fashion world and beyond.

A hallmark of Brain Dead is its ability to push creative boundaries and constantly initiate new, unexpected projects. The brand is not only active in the fashion industry, but also in the fields of art, music and film, making it a versatile and dynamic player in the creative scene.

One of Brain Dead's most notable collaborations is the partnership with Reebok. This collaboration combines Brain Dead's avant-garde style with Reebok's traditional expertise in sportswear, resulting in innovative and sought-after shoe designs. A prime example of this partnership is the Reebok Classic Leather, which has been reinterpreted through the creative lens of Brain Dead. The shoe combines classic elements with eye-catching, unconventional details and bold graphics that are typical of Brain Dead's design philosophy.