Levis Sneaker Releases

Levi's is more than just a fashion brand – the company is a piece of American history. Founded in San Francisco in 1853 by Levi Strauss, the company is considered the inventor of jeans. Originally developed as sturdy workwear for gold miners, jeans have become a global symbol of freedom, rebellion and style.

The 501 model is particularly iconic: the classic five-pocket jeans with straight legs and button fly have been worn by different generations over the decades – from cowboys to rock stars and skaters. Levi's has managed, like no other brand, to reinvent itself time and again without losing sight of its roots.

In addition to jeans, the range now also includes jackets, shirts, T-shirts and accessories – always with the typical mix of authenticity and timeless design. Sustainability also plays a major role at Levi's: with innovative materials, reduced water consumption and recycling initiatives, the brand strives to take a responsible approach.

What makes Levi's special is its combination of tradition and zeitgeist. The brand conveys a certain attitude to life – rugged, honest and stylish. Whether it's a vintage find at a flea market or fresh from the store, Levi's stands for durable quality and a timeless look. No wonder denim fans worldwide swear by Levi's. Real jeans? They have to be Levi's.

In addition to iconic jeans and jackets, Levi's has also made its mark in the sneaker sector – and not just a little. In recent years, the brand has collaborated with heavyweights such as Nike, Jordan Brand and New Balance. Particularly well-known is the Levi's x Air Jordan 4 with denim upper and red tab, which has real collector's potential. Stylish models such as the 327 and 990 have also been created with New Balance, often in a raw denim look. These collaborations show that Levi's is not only good at denim, but also at sneakers.

Nike and Levi’s are once again combining their strengths and launching a three-piece Air Max 95 pack on 11 July 2025 that is sure to delight denim fans and sneakerheads alike. The pack is based on the popular ‘Big Bubble’ version of the classic and is available in three unique denim colours: a deep indigo blue (Obsidian), a summery Light Orewood Brown with a rubber sole, and a minimalist black with anthracite details.

View this post on Instagram

A post shared by Levi's (@levis)

All models are made from high-quality Levi's denim, feature raw edges, textured overlays in the style of the original design and striking co-branding – including the red Levi's label on the heel and special insoles. The sneakers come in special packaging with extra laces.

The release is accompanied by a matching apparel collection in the ‘Canadian Tuxedo’ look with baggy jeans and a trucker jacket – naturally in Levi's style with Swoosh details. The release will take place on 11 July 2025.