FC Bayern München Sneaker Releases
FC Bayern Munich is one of the most successful and best-known football clubs in the world. Founded in 1900 and based in Munich, the club is an integral part of German football history. With numerous national and international titles, including over 30 German championships and several victories in the UEFA Champions League, FC Bayern Munich has established itself as a dominant force in European football.
A decades-long partnership
A key aspect of the club's modern identity is its long-standing partnership with adidas. The partnership between FC Bayern and adidas goes far beyond sponsorship and spans several decades. Since the 1960s, adidas has been manufacturing FC Bayern's jerseys and has produced a number of iconic designs during this time.
adidas not only equips the club with jerseys, but is also a shareholder of FC Bayern Munich. This raises the relationship to a strategic level where both sides benefit from each other. Particularly noteworthy are the regular special jerseys and collaborations in which adidas uses state-of-the-art technologies to optimise the players' performance.
adidas not only equips the club with jerseys, but is also a shareholder of FC Bayern Munich. This raises the relationship to a strategic level where both sides benefit from each other. Particularly noteworthy are the regular special jerseys and collaborations in which adidas uses state-of-the-art technologies to optimise the players' performance.
