Auralee Sneaker Releases

AURALEE is a Japanese fashion label known for its sophisticated, minimalist designs and was founded by Ryota Iwai. The label is characterised by a careful selection of high-quality materials and precise workmanship, making the collections both timeless and contemporary.

The label favours natural fabrics such as wool, linen and cotton, which are often dyed in soft natural tones to create a calming colour palette. This choice of materials, combined with AURALEE's subtle and clean design approach, emphasises comfort and textural quality, making each garment suitable for everyday wear.

An important aspect of AURALEE's growth is the collaboration with New Balance, which has resulted in sneakers that reflect AURALEE's minimalist and high-quality design. This partnership has allowed AURALEE to expand its design philosophy into a new product category while maintaining its core values of quality and minimalist aesthetics.