New Balance Sneaker Releases
Shop all New Balance sneaker releases
The well-known brand New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.
At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.
At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.
New Balance Helps the Running Boom in the USA
It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.
Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.
After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.
In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene.
Fun fact about New Balance sneakers
Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.
The most popular New Balance models
When it comes to classic running shoes, there is no way around the popular New Balance 990. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various iterations such as the 990v2, 990v3, 990v4 and more.
Of course, the list of most popular NB sneakers cannot be without the coveted New Balance 550. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.
Another iconic running shoe is the New Balance 1906R, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design.
If you talk about New Balance, you will also come across the "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.
From April 2020, fans will also find the New Balance 327 on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.
One of New Balance's most popular sneakers is the New Balance 990v5. The latest iteration of the 990 range has attracted a lot of attention with its combination of comfort and style.
Joe Freshgoods x New Balance 9060
€296
Stone Island x New Balance RC Elite V2 Burgundy
€137
Stone Island x New Balance RC Elite V2 Cloud
€122
Jaden Smith x New Balance Vision Racer Black Violet
€160
Jaden Smith x New Balance Vision Racer White Violet
€86
Amongst Us x New Balance 2002R
€102
Aimé Leon Dore x New Balance 650 Grey
€101
Aimé Leon Dore x New Balance 650 Blue
€102
Aimé Leon Dore x New Balance 650 Red
€94
Aimé Leon Dore x New Balance 650 Green
€113
JJJJound x New Balance 990 V3 Olive
€327
New Balance 550 UNC
€83
Stray Rats x New Balance 991 Black/Purple
€354
Stray Rats x New Balance 991 Brown/Purple
€171
Casablanca x New Balance XC-72 Marshmallow
€171
Rich Paul x New Balance 550 Airy Blue
€160
New Balance 990 V3 Green
€147
New Balance 991 Brown
€178
Stone Island x New Balance RC Elite V2_SI
€270
Salehe Bembury x New Balance 574 Yurt Shark Skin
€151
Salehe Bembury x New Balance 574 Yurt Team Forest
€122
JJJJound x New Balance 990 V4
€200
Jaden Smith x New Balance 574 Multicolor
€79
Joe Freshgoods x New Balance 990v3
€321
Levis x New Balance 990v3 Blue
€176
Levis x New Balance 990v3 Grey
€219
New Balance M2002RDA Protection Pack Rain Cloud
€139
New Balance M2002RDB Protection Pack Phantom
€173
New Balance M2002RDC Protection Pack Sea Salt
€133
Salehe Bembury x New Balance 2002R Water Be The Guide
€216
Jaden Smith x New Balance Vision Racer Black
€99
Jaden Smith x New Balance Vision Racer White
€169
Levis x New Balance 327 Navy
€120
Levis x New Balance 327 Grey
€111
Levis x New Balance 327 Light Blue
€100
Casablanca x New Balance 327 Off-White
€107
Casablanca x New Balance 327 Grey
€114
Jaden Smith x New Balance Vision Racer Surplus
€215
Jaden Smith x New Balance Vision Racer Yellow
€153
Salehe Bembury x New Balance ML2002R1
€365
New Balance 327 Brown/Black
€98
New Balance 327 Green/Orange
€70
New Balance 327 Blue/Orange
€75
New Balance 327 Blue/Grey
€130
New Balance 327 Purple/Grey
€111
New Balance 327 Olive/Beige
€107
New Balance 327 Orange
€92
New Balance 327 Blue/Yellow
€80