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New Balance Sneaker Releases

New Balance
The well-known brand New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.

At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.

New Balance Helps the Running Boom in the USA

It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.

Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.

After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.

In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene. 

Fun fact about New Balance sneakers

Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.

The most popular New Balance models

When it comes to classic running shoes, there is no way around the popular New Balance 990. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various iterations such as the 990v2, 990v3, 990v4 and more.
 
Of course, the list of most popular NB sneakers cannot be without the coveted New Balance 550. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.
 
Another iconic running shoe is the New Balance 1906R, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design. 
 
If you talk about New Balance, you will also come across the "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.
 
From April 2020, fans will also find the New Balance 327 on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.
 
One of New Balance's most popular sneakers is the New Balance 990v5. The latest iteration of the 990 range has attracted a lot of attention with its combination of comfort and style.
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New Balance 550 Panda

 
€525

2022-11-03

New Balance 550 Marquette

 
€68

2022-11-03

New Balance 550 Natural Indigo

 
€67

2022-11-03

New Balance 550 Rain Cloud

 
€77

2022-11-03

New Balance 550 Black/White

 
€74

2022-11-03

New Balance 550 White/Team Royal

 
€61

2022-11-03

New Balance 550 Burgundy Cyan

 
€63

2022-11-03

New Balance 550 Castlerock

 
€75

2022-11-03

New Balance 550 Triple Black

 
€90

2022-11-03

New Balance 550 Blue Groove

 
€100

2022-11-03

New Balance 550 Navy Maroon

 
€69

2022-11-03

New Balance 550 White Gum

 
€129

2022-11-03

New Balance 550 Black Gum

 
€141

2022-11-03

New Balance 550 White/Team Red

 
€53

2022-11-03

New Balance 650 White Red

 
€106

2022-10-12

New Balance 650 White Blue

 
€122

2022-10-12

Tokyo Design Studio x New Balance RC Elite V2

 
€163

2022-09-04

BEAMS x Paperboy x New Balance 920

 
€179

2022-08-05

BEAMS x Paperboy x New Balance 1500

 
€161

2022-08-05

Joe Freshgoods x New Balance 9060

 
€299

2022-07-14

Stone Island x New Balance RC Elite V2 Burgundy

 
€165

2022-07-08

Stone Island x New Balance RC Elite V2 Cloud

 
€209

2022-07-08

Jaden Smith x New Balance Vision Racer Black Violet

 
€290

2022-05-27

Jaden Smith x New Balance Vision Racer White Violet

 
€107

2022-05-27

Amongst Us x New Balance 2002R

 
€84

2022-05-24

Aimé Leon Dore x New Balance 650 Grey

 
€100

2022-05-05

Aimé Leon Dore x New Balance 650 Blue

 
€99

2022-05-05

Aimé Leon Dore x New Balance 650 Red

 
€111

2022-05-05

Aimé Leon Dore x New Balance 650 Green

 
€109

2022-05-05

JJJJound x New Balance 990 V3 Olive

 
€470

2022-03-03

New Balance 550 UNC

 
€53

2022-01-21

Stray Rats x New Balance 991 Black/Purple

 
€479

2021-12-17

Stray Rats x New Balance 991 Brown/Purple

 
€287

2021-12-17

Casablanca x New Balance XC-72 Marshmallow

 
€273

2021-12-11

Rich Paul x New Balance 550 Airy Blue

 
€164

2021-12-10

New Balance 990 V3 Green

 
€211

2021-11-30

New Balance 991 Brown

 
€259

2021-11-12

Stone Island x New Balance RC Elite V2_SI

 
€355

2021-10-23

Salehe Bembury x New Balance 574 Yurt Shark Skin

 
€149

2021-10-22

Salehe Bembury x New Balance 574 Yurt Team Forest

 
€109

2021-10-22

JJJJound x New Balance 990 V4

 
€400

2021-10-21

Jaden Smith x New Balance 574 Multicolor

 
€211

2021-09-17

Joe Freshgoods x New Balance 990v3

 
€567

2021-09-10

Levis x New Balance 990v3 Blue

 
€195

2021-09-09

Levis x New Balance 990v3 Grey

 
€218

2021-09-09

New Balance M2002RDA Protection Pack Rain Cloud

 
€139

2021-07-01

New Balance M2002RDB Protection Pack Phantom

 
€211

2021-07-01

New Balance M2002RDC Protection Pack Sea Salt

 
€153

2021-07-01