Here you’ll find all New Balance releases
At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.
New Balance Helps the Running Boom in the USA
It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.
Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.
After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.
In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene.
Fun fact about New Balance sneakers
Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.
New Balance Fresh Foam X More Trail V3 'Moon Daze'€185.00
New Balance 996 'Grey Day' - Made in USA€239.95
New Balance 998 Core 30th Anniversary 'Grey' - Made in USA€99.45
Aimé Leon Dore x New Balance 1906R "Green"€180.00
New Balance 990v2 'Brown Purple' - Made in USA€230.00
Joe Freshgoods x New Balance 610 Latte€170.00
Joe Freshgoods x New Balance Rainier "Rifle Green"€230.00
New Balance 990v2 MiUSA Season 2 Brown€245.70
Action Bronson x New Balance 990v6 Baklava€250.00
KITH x New Balance 998 "Broadacre City" (Chutney)€250.00
New Balance 990v6 'Black' WMNS - Made in USA€257.40
New Balance 990BK6 Black€80.00
New Balance 990v6 'Black Silver' - Made in USA€250.00
New Balance 576 'Pale Mauve' - Made in UK€222.30
New Balance 576 'Monks Robe' - Made in UK 576€222.30
New Balance 990v3 Tan Green - Made in USA€240.00
New Balance 990v3 Brown Purple - Made in USA€240.00
New Balance 550 Turtledove€170.00
New Balance 9060 Mushroom€180.00
New Balance 550 Treu Red€150.00
New Balance 550 LA Rams€150.00
New Balance 550 Granite€170.00
New Balance 9060 Cherry Blossom€180.00
New Balance 580 Multicolor€140.00