TLDR: The Rich Paul x New Balance 2010 ‘Plum Brown’ combines athletic performance with luxurious aesthetics. This premium sneaker features premium materials and a deep colour palette of brown, burgundy and purple tones. It will be available on 17 December 2025 for €190 at New Balance and selected retailers. Rich Paul, one of the NBA's most influential sports agents, continues his successful partnership with New Balance – this time with a stylish reinterpretation of the ABZORB 2010. The silhouette combines classic running DNA with a modern lifestyle look. High-quality materials such as nubuck leather, mesh, suede and velvety laces are used. The look is a sophisticated colour scheme of plum brown, burgundy and vintage rose, giving the shoe a luxurious, almost tailor-made character.
Under the hood is proven New Balance technology: ABZORB cushioning in the midsole and a TPU stability system ensure comfort and support. Subtle details such as the ‘R’ branding on the tongue round off the design and show Paul's influence on the collection.
The collaboration underscores that Rich Paul is making his mark not only in sports but also in the fashion world – as a designer, visionary and style-defining player off the court.
When is the release date for the Rich Paul x New Balance 2010 ‘Plum Brown’?
The sneaker will be released on 17 December 2025 at a price of €190.
Where can I buy the Rich Paul x New Balance 2010 ‘Plum Brown’?
The shoe is available via NewBalance.co.uk and from selected retailers. If you're into premium materials, harmonious colour schemes and special collaborations, don't miss out on this drop.
4.8 | Over 35k ratings
.jpg "Air Jordan 1 Triple Stack \"Psychic Blue\" | HV8288-402")
.jpg "Nigo x Nike Air Force 3 Low SP \"Midnight Navy\" | HV5032-400")
.jpg "Nigo x Nike Air Force 3 Low SP \"Forest Green\" | HV5032-300")
