With the Collaborative Reebok Question Mid, Concepts Pays Tribute to Allen Iverson's 1996 NBA Draft Class
Concepts has more sneaker projects in the works. The latest is a collaborative pair designed with Reebok. The longtime partners have collaborated several times before, but with their most recent work, they are looking back to 1996 to release a special Question Mid.
This new sneaker is called Concepts x Reebok Question Mid "Draft Class", and it pays homage to Allen Iverson's 1996 NBA Draft Class as well as the opening of the first Concepts store in the same year. The multi-coloured upper represents the teams and their top picks from the draft. Concepts logos and lettering also adorn the sneakers.
"Having worked with Reebok in the past, we've come full circle, but it's also the biggest moment in our history," Tarek Hassan, founder and CEO of Concepts, said of the project. "The importance of the Question model goes beyond design. Both Iverson and Reebok have taken a risk, and Concepts has never taken the easy way out."
When You Can Buy the Concepts x Reebok Question Mid "Draft Class"
The Concepts x Reebok Question Mid "Draft Class" drops on October 21st exclusively at cncpts.com and in-store. A larger drop will follow on October 22nd at Reebok and selected retailers.
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