Nike By You - Design Your Own Sneakers | Grailify
Nike By You - Design Your Own Sneakers #3 

Nike By You - Design Your Own Sneakers

Update 18.10.2023

Although the Nike Dunk hype has declined a little bit, the silhouette is still one of the most popular in the sneaker game. Fortunately, Nike has expanded its possibilities in creating a custom Dunk Low colourway. Be sure to check out all the options that are available! 

Update 13.04.2023

At Nike you now have a choice of different Panda Dunk options. Just click on "Inspiration" to see them all!

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Update 24.03.2023

The Nike Dunk Low By You is back once again and is available in a number of patterns as well as colours. Be sure to create your own pair, if you haven't already.

Original article 24.03.2020

Have you always wanted to design your own sneakers and then really wear them yourself? Thanks to "Nike By You" (Formerly NIKEiD), this is now really possible. Here we go.

What is "Nike By You" (formerly NIKEiD)?

"Nike By You" is essentially Nike's individual service for clothing and shoes. You can customize Nike's most popular sneaker and apparel lines with various colour schemes, lettering and in some cases, logos to your own specifications and tastes. Want a pair of football boots or sneakers that match your team's outfit? No problem. You want completely black sneakers? Everything is possible.

What can be customized?

"Nike By You" (Formerly NIKEiD) has always been pretty flexible in choosing what you can customize. Since Nike By You was founded, soccer and basketball shoes have always been at the starting line. But bags and accessories followed promptly.

Meanwhile, Nike is constantly adding new articles and sneakers to the Nike By You program. Thus, it is not possible to provide a current list. It would be best to check the possibilities directly on the Nike By You page.

Nike By You also addresses the everyday sportsman and offers individual adjustments for runners like the Air Pegasus, Free Run and Flyknit Air Max. So there’s really a wide range of sneakers.

Finally, Nike By You tries to do justice to the sneakerheads out there by offering them the possibility to personalize some of Nike's most classic silhouettes. Models like Air Force 1, Air Presto and Roshe are all available, as well as Nike's most popular Air Max lines.

How much can I customise with Nike By You?

Quite a lot! You can really do a lot here. Every pair that is offered can be customized with different colours, patterns and materials.

You need us to illustrate further? Take the Nike Dunk Low for example.

Here, you can customize the following options:
  • Base/upper
  • Heel area
  • Mud protection
  • Swooshes
  • Chuck
  • Shoelaces
  • Eyelets
  • Airbag
  • Midsole
  • Midsole processing
  • Outsole
  • Text/logo
But you have to be careful with your preferred words, because Nike allows itself to simply reject some choices. Of course, this is true because Nike doesn't want negative things to be depicted on its kicks. So if you avoid the following things, then your choice of words should definitely go through:
  • No insults
  • No discrimination
  • No glorification of violence
  • No brand names
  • No names of celebrities
  • No names of sports clubs
  • No "adidas" 😉
All right?

How much is Nike By You?

Everything always costs money and time. It's no different here. Every sneaker has individual prices, but you can assume that a Nike By You sneaker costs about 20-40 euros more than the regular model. But that's just it — normal sneakers are quite boring.

The delivery time of Nike By You is usually 4-6 weeks. We have tested the service for you and can confirm that this delivery time is correct. If Nike needs to extend the delivery period, it will be shown in the shopping cart.

Nike By You Do's & Dont's

So, you can really customize your kicks with several options. But that doesn't mean that you should. With that being said, you can definitely put your foot in your mouth very quickly. It's a good thing that you have us, because we are here to enlighten you.

We will make sure that you will stand out positively because of your sneakers and not because you look like an idiot. Mixing the wrong materials and colours can completely ruin the perfect sneaker.


  • First of all, you should check which colours go together. Here you can go back to pages like Adobe Color Wheel. There, you will find perfectly matching colourways. Just use them. Really.
  • Not in the mood for colours? Then just keep it monochromatic. It can also be extremely stylish.
  • You shouldn't use delicate materials either, because otherwise, you won't get to wear the sneakers with ease. That would be a shame, wouldn't it?
  • So, in summary, keep this in mind: Use normal materials that are a bit tough and classic colourways that are not too crazy.
  • But what if you still want it crazy and unreasonable? Then do it! We are not your mother after all.😉 With Nike By You you can, of course, follow whatever suits your own taste.


Okay, please please please just follow this tip: If you don't, then you'll only get laughed at, and then you’ll cry. We certainly don't want that.
  • Your own name has NO place on your sneakers! You are not little kids anymore that you desperately need to have your names on your clothes, aren't you? Many people just do it wrong. And it can only be ultra-embarrassing. DO NOT have your name printed on your shoe!
  • Also, you shouldn't mix too many materials at once, otherwise, the sneaker will instantly look too "busy". As a rule of thumb, you should not use more than two different materials for the upper.
  • Only use sneaker models that you normally like and are comfortable with. It would be a pity if you design your perfect sneaker and you don't find it comfy enough to wear at the end. You should also know exactly which size you need.

Can I return Nike By You shoes?

Yep. It's quite simple, actually. Nike gives you 30 days to return the sneaker for free. That's pretty crazy considering that this sneaker is made just for you! You get a free return sticker from Nike. If your sneaker is older than 30 days and then breaks or the material fails, you can send it back to Nike. Nike will check the sneakers and try to send you a new pair. Here you can even send in sneakers that are already two years old! This is pretty awesome! However, you should always describe exactly what is broken or where the problem is with the sneaker. Nike is usually very accommodating in that respect.

Where are sneakers made that are designed by Nike By You?

Nike has more than 146 different shoe factories spread over 14 different countries. But most of the sneakers are made in Vietnam, China and Indonesia. Unfortunately, you won't know in advance where your sneaker is manufactured. But you can always check this out as soon as you hold the sneaker in your hands, because the place of manufacture is always printed on the inside of the tongue.

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