The Latest Project of Concepts and New Balance Is Inspired by Vodka Cranberry Cocktails

Streetwear brand Concepts and sporting goods manufacturer New Balance present their latest collaboration. We can expect a collaborative and refreshing New Balance 327 inspired by a delicious vodka cranberry cocktail.

For this, the two partners traveled 70 miles south to Cape Cod, Massachusetts. A hook-shaped summer vacation island known for its picturesque cranberry moors, Cape Cod is probably the place where the "Cape Cod" cocktail is most often used as a party drink.

The sneakers, apart from the baby blue and semi-transparent sole, come in a bright and clear red colour. The upper and outsole are separated by a clean white midsole and a light green element that reminds us of the lime in the cocktail. The ice-blue unit is a reference to the Bully Boy vodka label that is usually a main ingredient of the cocktail. There are also co-brandings on the insoles and on the colour-matched tongues.

For those of us who are quite thirsty and are now looking for a recipe of the Cape Cod Cocktail, here are the necessary ingredients:

The Concepts x New Balance 327 "Cape" will drop on August 7th exclusively at Concepts. After that, there will be a bigger release on August 13th. The price for the sneakers is about 120£.