Shohei Ohtani Has Signed a Long-Term Advertising Contract with New Balance

Shohei Ohtani, the Los Angeles Angels’ breakthrough pitcher, is now a brand ambassador for New Balance. The sports company made the announcement when Ohtani signed a long-term contract.

Shohei will be part of the Boston-based sportswear manufacturer’s exclusive squad and will be involved in various campaigns and product launches. To commemorate Shohei’s signing and his long-awaited commitment to New Balance, the brand has released a limited-edition 574 Cleat. The move seems to be the perfect blend of Shohei’s dynamic representation of baseball in all its forms, which New Balance hopes to capture as he makes his way into the world of sports.

“As I continue my journey in baseball, I am excited to join the New Balance family,” says Ohtani. “New Balance is a global brand known for its incredible product innovation, but also for being an authentic brand that allows its athletes to be themselves. I look forward to working with them and changing the game.”

The stylish shoe comes in New Balance’s traditional colour palette of grey and white with glossy black toe caps and metallic silver cleats for added style and grip on any field. For Shohei Ohtani fans or ballplayers looking to support either MLB All-Star, the New Balance 574 Cleat will be available at New Balance in February at an affordable price of $120 USD.