Every year, Nike celebrates the legendary Air Max sneaker franchise with its very own day - Air Max Day. This 24-hour promotion has Nike fans eagerly waiting to see what special new products Nike has planned for this special occasion. On March 26th, Nike will launch some of its freshest sneaker designs and this year fans can expect to see the original Air Max 1 as well as a new silhouette, the Nike Air Max Pulse. There will also be exclusive live content, quizzes and competitions hosted by Nike on the day. 

 

 

Nike Air Max Day is a day to celebrate the iconic shoe range - from Tinker Hatfield's radical Air Max 1 design to Sergio Lozano's landmark Air Max 95 and Christian Tresser's elegant Nike Air Max 97. It's an opportunity to introduce new sneaker fans to Nike's history, while seasoned veterans can appreciate the significance of each model. Nike often releases exclusive designs for the occasion. One highlight, for example, was the legendary Sean Wotherspoon x Nike Air Max 1/97, which was released on March 26th, 2018.

 

 

The best way to participate in Air Max Day 2023 is to keep up with the Nike SNKRS app and Nike.com on Sunday March 26th - last year there were three regionally exclusive colourways via SNKRS - Latin America had access to "Wabi-Sabi", North America received the "Blueprint", and Europe was graced with the "La Ville Lumière". But selected retailers might also have special releases planned. We will of course be online on this day to provide you with information so that you don't miss any important releases. Get our free Grailify app for that.

 

 

The Nike Air Max 1 '86 OG "Big Bubble" is an amazing pair of sneakers created by Tinker Hatfield in 1986. Now, its original form returns for Nike Air Max Day 2023. Selected retailers like 43einhalb are also dropping the sneaker.

Nike has already got its fans talking with the confirmation of the Nike Air Max Pulse "Photon Dust". The shoe combines the latest cushioning technology and provides a comfortable stride for everyday activities with the Air heel unit from the Air Max 270.