Rich Paul and New Balance Work on a New Sneaker

Update 03.07.2023

Just a few days ago we reported on the Rich Paul x New Balance 550 "Forever Yours" and today detailed product photos of the shoe have already surfaced. Allegedly, we can already look forward to the clean sneaker on July 14th! We will keep you updated in any case.

Original article 29.06.2023

Rich Paul is a serious NBA agent and has taken the industry by storm since teaming up with LeBron James. After launching his own agency Klutch Athletics and working with New Balance earlier this year, Paul is now gearing up for the release of the Rich Paul x New Balance 550 "Forever Yours". We can't wait to see what this dynamic duo has in store for us and now we've got a look at the first photos of the sneaker.
 
The Rich Paul x New Balance 550 "Forever Yours" is set to launch in December 2023. The low cut does without the usual leather in the silhouette and instead comes with a noble grey-purple combination and suede embroidery. Subtle accents in dark bordeaux can be found in the embroidered "RP" rose at the heel, while the antique white midsole and faded purple outsole complete the overall look. We'll keep an eye on this sneaker and let you know as soon as new details are online.