"Goddess Awakened": Nike Presents an Epic Performance with Parris Goebel
Dennis
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2023-07-10
Nike hired choreographer, dancer and athlete Parris Goebel to present an epic performance aptly named "Goddess Awakened". More than 30 Nike athletes came together in Paris to showcase their dancing talents and demonstrate that women really can achieve anything.
"Goddess Awakened represents the next era for Nike Women, an era where the brand is a platform to celebrate and empower female creativity and self-expression through the lens of community," says Liz Weldon, VP, Global Nike Women's Brand Management. "We know that one of the best ways to empower women is to give them space to feel seen and included."
The event lasted 40 minutes and featured several dynamic performances choreographed by Goebel herself. In addition to the impressive dance performances, Nike also showcased some exciting fashion collaborations, including new pieces from designers such as Martine Rose, Yoon Ahn and Feng Chen Wang. An impressive display of women power!
"Throughout history, women have been told how to behave, what to say and how to feel - tonight is about breaking those shackles and making our voices heard, our bodies acknowledged and us uplifted together," says Goebel, who has written a letter to the audience to set the tone for the evening. "For me, there is no better way to express the love, the grief, the power and the femininity of this moment than through dance, and I'm grateful for the partnership with Nike that literally and figuratively gives me the stage to do so."
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