Represent x StockX: A Limited Capsule Collection for Sneakerheads
The partnership between StockX and Represent has produced a limited edition four-piece capsule collection set that will be available exclusively on StockX on 24 July. This includes the new Bully and three garments that will also be available in-store at StockX's Soho branch, as well as on Represent's website from 26 July. The collection focuses on the exclusive Bully sneaker, which is released in a limited edition of just 300 pairs and comes in StockX's colours of green, white and grey. Each pair is individually numbered!
„Mike and I grew up wearing West Coast skate clothes. We rocked Adios & DCs for years, so when we saw the ‘chunky sneaker’ and ‘dad shoe’ silhouette arise, we took the Represent DNA and vintage skate inspired assets to create the Bully. The name adheres to the British Bull Terrier, as we birth each shoe with a specific name,“ says George Heaton, founder and creative director of Represent. „We partnered with StockX on this collaborative capsule as the brand is the undisputed global leader in the online marketplace space. Similar to Represent, StockX’s mission is to create value and authentic connection for their customers through the products they love, so it was a collaboration which just makes sense for us. Their global platform is unmatched, so I look forward to introducing the Bully to the world alongside StockX.“
To support the release of the lace-up shoe, there is an Off Black hoodie and two T-shirts, in Off Black and Flat White. Minimalist Represent branding in StockX green on the front and a graphic detailing of the Bully construction on the back adorn these garments.
The design of the StockX x Represent Bully is very intricate and we can't get enough of it. The sole is divided into three parts and has a semi-transparent heel and profile. TPU embossing holds the top of the shoe and weaves between the lace lace holes. Further up, the material consists of leather, suede and a ballistic nylon mesh, making the shoe particularly durable. At the back of the shoe, you'll find the StockX x Represent brand emblem in 3D, which is picked up in the tongue detailing.
The design of the StockX x Represent Bully is very intricate and we can't get enough of it. The sole is divided into three parts and has a semi-transparent heel and profile. TPU embossing holds the top of the shoe and weaves between the lace lace holes. Further up, the material consists of leather, suede and a ballistic nylon mesh, making the shoe particularly durable. At the back of the shoe, you'll find the StockX x Represent brand emblem in 3D, which is picked up in the tongue detailing.
„At StockX, our goal is to provide customers with access to products they won’t find anywhere else, and give brands of all sizes the opportunity to reach our global audience,“ Deena Bahri, CMO, StockX. „Our partnership with Represent, a brand that has made its mark on current culture, allows us to not only collaborate with a like-minded company that places a huge importance on community, but also provide our customers around the world with exclusive access to sneakers and apparel that are designed with self-expression at the core.“
When and where to buy the exclusive StockX x Represent Capsule Collection
The StockX x Represent collection will be available globally on the StockX website and app from 24 July 2023 at 17:00 BST. The highlight of this collection is undoubtedly the Bully sneaker, which will be available for £240. But the hoodies for £175 and T-shirts for £100 are also absolute must-haves. The sale will first start in London at StockX's Drop Off,52 Brewer Street, W1F 9TQ, before they will also be available on the Represent website and in-store from 26 July. You can find the links above.