adidas Celebrates College Basketball with Forum Collection for NCAA Affiliate Programmes

The college basketball season is upon us and adidas is celebrating with the launch of the Forum Collection for four of its NCAA partner programmes. Peter Gellert, Director adidas Originals Basketball Footwear, is convinced that the collection, which was already available to college students and fans last year, will also generate a lot of interest this year. Forum has been on the market since the 80s and was worn by some of the biggest names in music and basketball back then. Now, fans and students from the universities of Kansas, Indiana, Louisville and Arizona State can purchase this iconic sneaker in their university colours.
 
The latest adidas Forum NCAA collection marks an exciting anniversary for the Hoosiers, Jayhawks, Sun Devils and Cards as they take the basketball court this season. The brand is making a historic investment in its college partners this year and has launched its first footwear collection specifically for fans. Last month, adidas celebrated volleyball history in Nebraska when the University of Nebraska-Lincoln women's volleyball team broke the attendance record for a women's sporting event, drawing 92,003 spectators to Memorial Stadium for Nebraska Volleyball Day. Starting Sunday, October 1st, all fans can purchase the latest Forum models for $120 on adidas.com and the adidas App.