The Divine Collaboration Between Fear of God Athletics and adidas
Dennis
This entry was published by Dennis. He is the newest addition to the Grailify team and he provides you with the most important sneaker news every day.
2023-11-29
The time has finally come: three years after the announcement of the collaboration, Fear of God x adidas is now available. The partnership, which operates under the name Fear of God Athletics, combines founder Jerry Lorenzo's penchant for basketball and tailoring to create a collection that aims to take sportswear to a new level. In a statement, the brand speaks of a rounding off of the Fear of God brand backdrop, which has existed since 2013.
Photographed by the talented Nadav Kander, the images and accompanying film are full of subtle yet overt biblical references. From a model with outstretched arms, reminiscent of depictions of Jesus Christ, to the three jagged mountains in the shape of the Three Stripes, the religious connotations are unmistakable. What is truly impressive, however, is how the design of the house reflects the unity and diversity of the Trinity.
The collection is set to include a range of classic garments such as full-length zips, sleeveless tops and jackets, as well as a selection of performance crewnecks and accessories. Although the exact details of the garments are still under wraps, the debut of Athletics could be another big hit for the brand, having already caused a stir with the Fear of God x adidas Basketball sneaker collection. Fans will also have the opportunity to experience the new collection up close at a special event called "The Athletics Atmosphere" from 30 November to 3 December in Los Angeles. Athletics will be officially available at Fear of God and adidas CONFIRMED on 3 December and in selected adidas DTC stores from 6 December.
Photographed by the talented Nadav Kander, the images and accompanying film are full of subtle yet overt biblical references. From a model with outstretched arms, reminiscent of depictions of Jesus Christ, to the three jagged mountains in the shape of the Three Stripes, the religious connotations are unmistakable. What is truly impressive, however, is how the design of the house reflects the unity and diversity of the Trinity.
The collection is set to include a range of classic garments such as full-length zips, sleeveless tops and jackets, as well as a selection of performance crewnecks and accessories. Although the exact details of the garments are still under wraps, the debut of Athletics could be another big hit for the brand, having already caused a stir with the Fear of God x adidas Basketball sneaker collection. Fans will also have the opportunity to experience the new collection up close at a special event called "The Athletics Atmosphere" from 30 November to 3 December in Los Angeles. Athletics will be officially available at Fear of God and adidas CONFIRMED on 3 December and in selected adidas DTC stores from 6 December.
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