HIDDEN.NY confirms a collaborative ASICS Gel-NYC

Update 08.01.2024

You can now check out the official images of the HIDDEN.NY x ASICS Gel-NYC here. According to insiders, the sneakers will drop sometime in March 2024.

Original article 05.12.2023

HIDDEN.NY has now achieved a kind of cult status and has grown into a fully-fledged brand. It not only releases its own collaborations and merchandise, but has also launched exclusive drops with major brands. Now HIDDEN.NY has shared a first look at an upcoming sneaker release. The brand has released many footwear collaborations in the past and has now teamed up with ASICS for a pair of Gel-NYC.

The HIDDEN.NY x ASICS Gel-NYC features a clean, white mesh base with a few slick, silver synthetic panels thrown in for good measure. But the real color accent comes from HIDDEN's branding, which features a vibrant green contrast on the vector logos and midsole components. And of course, the ASICS logo gets a fresh, pixelated update, paying homage to HIDDEN's online roots. The entire shoe is held together by a predominantly gray sole with the signature "h" logo in lowercase letters on the back. The brand has not yet given a final release date, but expects a drop in the coming weeks.