Pegador Spring 2024: "Never Too Late" Collection with Luciano

Dennis This entry was published by Dennis. He is the newest addition to the Grailify team and he provides you with the most important sneaker news every day. 2024-02-20

TLDR: Pegador presents its Spring 2024 collection with German rapper Luciano as the face of the campaign. Under the motto "Never Too Late", the collection reflects the pursuit of new goals and an active lifestyle, inspired by Luciano's "hustler mentality" and presented at the LANXESS Arena in Cologne.

Streetwear label Pegador has unveiled its spring 2024 collection and enlisted German rapper Luciano for the campaign. The campaign, entitled "Never Too Late", emphasises the importance of evolving and pursuing new goals, with the new active pieces in the collection serving as inspiration. Luciano and dancer Ivana Santacruz perform pieces from the collection against the backdrop of the LANXESS Arena in Cologne.

Highlights of the collection:

Luciano wears the "Never Too Late" zip hoodie with cargo denim trousers and a grey vintage sweat set.
Ivana Santacruz presents sportier pieces such as a tracksuit with college lettering and a black bodysuit.

Creative Director Justus Stroetmann comments: "The location has a very emotional connection with Luciano... That's exactly what we translated into a collection." The campaign emphasises the message that it is never too late to set new goals and start motivated.