NEEDLES x ASICS GEL-NYC: Starting Signal for the Design Duo on 1 March 2024

TLDR: The collaboration between NEEDLES and ASICS, released in March 2024, brings together the distinctive styles of two respected Japanese brands. This partnership highlights a sleek black and purple colourway inspired by NEEDLES' iconic tracksuits. Crafted from canvas and grained leather, the sneaker emphasises durability and comfort with its black GEL-NYC midsoles and vibrant purple accents on the rubber outsole. Originally released as a Japan exclusive, global availability is expected at select retailers and online at ASICS.

---

Following their successful collaboration on the retro EX89, NEEDLES and ASICS reunite to introduce a new iteration of the GEL-NYC. This collaboration demonstrates a commitment to quality materials and distinctive design, with a durable canvas and grained leather upper, predominantly in black, complemented by NEEDLES' signature purple highlights.

The collaboration is a masterpiece in combining NEEDLES' Japanese craftsmanship with ASICS' innovative, performance-orientated shoe design. Key features include split branding on the tongue with NEEDLES wordmark on the left and ASICS logo on the right, as well as the iconic NEEDLES butterfly logo embroidered in purple on the heel tabs.

1 March 2024 marks the launch of the NEEDLES x ASICS GEL-NYC and promises a fresh addition for fans and sneakerheads alike.

The sneaker will be available through ASICS JP, NEEDLES and select retailers online and in-store. Despite initial indications of an exclusive release in Japan, global availability is expected.