New Balance Trends 2025: The most important models at a glance

New Balance began as a small company in Boston that produced orthopaedic insoles and running shoes. Founded in 1906, the label focused on quality and comfort right from the start - values that still characterise the brand's success today.

New Balance was long regarded as a pure performance brand, but in recent years it has developed into one of the most sought-after sneaker brands. With high-quality materials, innovative cushioning technologies and retro-inspired designs, the brand has secured itself a firm place in the world of streetwear and fashion.

For 2025, the focus is on three models in particular that will shape the sneaker culture.

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The New Balance 991 is a legend among sneakers. Since its introduction in 2001, it has stood for high-quality workmanship, first-class comfort and timeless design. The model is particularly well-known for its production in England, where it is made with premium materials. With its classic silhouette and comfortable ABZORB cushioning, the 991 will remain one of the most popular New Balance silhouettes in 2025.

The New Balance 1906 has established itself as one of the most sought-after trainers in recent years. Originally developed as a performance runner, it has finally found its place in streetwear culture thanks to collaborations with thisisneverthat and JJJJJound. The design is based on the running silhouettes of the 2000s, combined with breathable mesh, dynamic overlays and the tried-and-tested ABZORB cushioning. As a result, the 1906 not only offers comfort, but also a look that blends in perfectly with modern styles. In 2025, it remains one of the most relevant New Balance models because it combines classic aesthetics with current trends.

The New Balance 2002 was originally developed as a performance running shoe before becoming a lifestyle icon. The ‘Protection Pack’ in particular brought the 2002R new attention and it quickly became one of the brand's most popular models. The combination of high-quality suede, breathable mesh and ABZORB cushioning not only makes it comfortable, but also gives it the unmistakable look that fans celebrate.

The 2002 will remain a firm fixture on the sneaker scene in 2025, as it strikes the perfect balance between sporty functionality and casual style. Whether in muted tones or eye-catching colourways, the model is still one of New Balance's most popular silhouettes.

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Alongside established models such as the 991, 1906 and 2002, the New Balance 1000 is gaining more and more attention. Originally developed in the early 2000s as a performance runner, the 2025 silhouette is experiencing a strong revival. With its futuristic design, slim shape and dynamic overlays, it fits in perfectly with the current sneaker trend.

Particularly exciting: thisisneverthat is launching a collaboration on 7 March that should further fuel the hype surrounding the 1000. The model is still at the beginning of its comeback, but it's only a matter of time before other brands and sneakerheads jump on the bandwagon of the silhouette. If you want to be there early, you should keep an eye on it now.

New Balance has long since established itself as one of the most important sneaker brands - and this trend will continue in 2025. With classics such as the 991, 1906 and 2002, the brand remains true to its mix of quality, comfort and timeless design. These models are not only firmly anchored in the sneaker game, but also characterise the current streetwear culture.

At the same time, the New Balance 1000 shows that the brand will continue to offer exciting developments in the future.