Latest Pickup: New Balance 2010 "Neptune Grey"

Some models don’t need a long history to make an immediate impression — and the New Balance 2010 is a perfect example of this. The silhouette feels familiar without simply copying existing models. Instead, it combines classic running DNA with a distinctly modern design language, bringing a breath of fresh air to the current New Balance range.

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The 2010 draws on classic New Balance elements, but reinterprets them. The upper is made from diamond-knit mesh, combined with nubuck and synthetic overlays that add structure and depth. In the "Grey/Purple" colourway in particular, this creates an exciting contrast between cool grey tones and rich purple accents.

It’s no coincidence that the colour scheme is reminiscent of classics – the combination of grey and purple in particular immediately brings to mind iconic releases from years gone by for many. Nevertheless, the 2010 doesn’t feel nostalgic, but is firmly rooted in the here and now.

Reflective details and the moulded ‘N’ logo round off the look without overloading it. It is precisely this balance that makes the shoe so interesting.

The clear focal point is the segmented ABZORB sole, which defines the entire look. It is not only a visual highlight, but also delivers exactly what you would expect from New Balance: a comfortably cushioned, stable running experience.

The combination of classic ABZORB and additional ABZORB SBS elements in the forefoot and heel ensures that every step is softly cushioned without compromising on stability. Added to this is a TPU Stability Web in the midfoot, which provides extra support. This is a noticeable advantage, particularly on longer days. As a result, the shoe doesn’t feel overly technical, but simply really well balanced.

The New Balance 2010 is a model that clearly shows the direction the brand is taking: away from purely retro releases, towards new silhouettes with their own distinct character. At the same time, it retains everything that defines New Balance 👉 materials, comfort and wearability.

Especially in today’s market, where many models are either too futuristic or too heavily focused on retro, the 2010 strikes the perfect balance.

What immediately stands out is that the 2010 feels incredibly comfortable on the foot. The cushioning is soft but not too soft, and the shoe feels secure without being restrictive. What’s more, despite its striking sole, it feels surprisingly light. This makes a real difference in everyday wear.

The price is also more than fair. For €170, you get a completely new silhouette with high-quality materials, sophisticated technology and a high level of comfort.

The New Balance 2010 "Neptune Grey" (aka "Purple Pigeon") isn’t a flashy release, but that’s exactly what makes it so strong. It brings a breath of fresh air to the range without being overbearing, and delivers exactly what you’d expect from a modern New Balance: comfort, quality and a clean design aesthetic. 👉 Available online now for €170.