30th Anniversary of the Instapump Fury 94 with Exclusive POTR x Reebok
30th Anniversary of the Instapump Fury 94 with Exclusive POTR x Reebok Collaboration

30th Anniversary of the Instapump Fury 94 with Exclusive POTR x Reebok Collaboration

TLDR: In honour of the 30th anniversary of the iconic Reebok Instapump Fury 94, Reebok has partnered with POTR (sub-brand of Porter & Yoshida Co.) to release a limited edition of the sneaker. Priced at around €210, this special edition features unique design elements such as POTR's signature turquoise blue and is made from durable Cordura ballistic nylon. Available from 1 May at Porter's flagship store and selected retailers.

Reebok celebrates three decades of the Instapump Fury 94 with an exclusive collaboration with POTR, introducing a fresh take on this timeless silhouette. Known for its innovative "Pump" technology that allows for a laceless, customised fit, this new edition combines high functionality with eye-catching aesthetics.

The sneaker features a sleek black base complemented by vibrant turquoise blue accents on the toe, heel and collar, echoing POTR's signature colour. The left heel and pump ball sole of the right foot are clearly highlighted in turquoise, providing a splash of colour that contrasts with the predominantly black shoe.

Other features include the original POTR logo on the insole and a unique carabiner attached to the classic POTR cord, adding to its practical appeal. The upper is made from high-density Cordura ballistic nylon for durability and resistance to abrasion and tears.

The release also includes a special custom shoe case that picks up on the sneaker's black and turquoise colour scheme, giving this commemorative edition an added level of exclusivity.

When will the POTR x Reebok Instapump Fury 94 be released?

The sneakers were released on 1 May and are available at Porter's flagship store, Reebok Japan and other selected locations in Japan.

Where can I buy the POTR x Reebok Instapump Fury 94?

The limited edition is available at Porter's flagship store, Reebok Japan and selected shops in Japan.


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