adidas Confirms Long-Term Partnership with LEGO | Grailify
adidas Confirms Long-Term Partnership with LEGO

adidas Confirms Long-Term Partnership with LEGO

Apparently, the collab of adidas and LEGO was just the beginning. Indeed, the brand with the Three Stripes has confirmed a long-standing partnership with LEGO. What does this mean and what could we expect in the near future?

Last month, the two brands adidas and LEGO dropped the collaborative ZX 8000. The sneakers were a huge success as they were sold out after only a short time at adidas and other retailers. Now, adidas confirms that both brands have signed a multi-year partnership.

The first talks of a larger partnership have already taken place in 2017. After three years, the contract was finally signed. In the future, both companies want to jointly launch more products for different sports and age groups. Perhaps they will also do the same for new sneakers.😉

"It is our mission to inspire and develop the builders of tomorrow and help children to be creative and learn the skills they need to thrive," said Julia Goldin, Chief Marketing Officer of the LEGO Group. "Great play experiences are fun to learn and build creative confidence, and the same goes for sports — which is why we are so excited about this partnership. Together, play and sports allow children to work together and experience the principles of fair play and building mental resilience. These are crucial life skills that can help children reach their full potential."

When Will the First LEGO and adidas Products Be Released?

LEGO and adidas will start publishing articles in December 2020 and will continue throughout 2021.  

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