adidas Presents Rivalry "NCAA" Collection

Dennis This entry was published by Dennis. He is the newest addition to the Grailify team and he provides you with the most important sneaker news every day. 2023-08-29

As the college football season kicks off and students return to campuses across the country, adidas today unveiled a Rivalry collection for five NCAA affiliate programmes, introducing the adidas Originals brand to higher education for the first time. Originally rooted in basketball, the Rivalry shoes feature an '80s retro look and sleek silhouette that can take on anything from lecture to kick-off. Fans and students of Grambling State University, University of Miami, University of Nebraska, Texas A&M and University of Washington can now wear their own Rivalry look in their university colours. More adidas Originals collections are planned throughout the season to give even more colleges and universities the opportunity to show off their school colours.

"adidas is at the forefront of this growing crossover between the world of style and the world of sport. With this collection, our style culture is tailored and amplified to universities. It's an exciting moment for fans, and there's no better time and place to bring it to life than the start of the college sports season," says Peter Gellert, Director of adidas Originals Basketball Footwear.

You can wear your school's colours in style with the latest colourways launching on 1 September. Jeanne Schneider, Director of NCAA Marketing and Licensing at adidas, is excited to partner with NCAA programmes to strengthen and promote the schools' brands. Visit adidas.com/us/college or download the adidas app to get the latest Rivalry sneakers for $110.